한국융합학회논문지 (Journal of the Korea Convergence Society)

  • 제10권8호
  • /
  • Pages.97-103
  • /
  • 2019
  • /
  • 2233-4890(pISSN)
  • /
  • 2713-6353(eISSN)
한국융합학회 (Korea Convergence Society)
권호 표지
DOI QR코드

DOI QR Code

플랫폼을 통한 맞춤형 테마 여행 가이드 서비스 연구

Study on Customized Theme Travel Guide Services through the Platform

  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공) ;
  • 이가하 (홍익대학교 국제디자인전문대학원 디자인학)
  • Kim, Seung-In (Dept. of Digital Media Design, International Design School for Advanced Studies, HongIk University) ;
  • Lee, Kaha (International Design School for Advanced Studies, HongIk University)
  • 투고 : 2019.06.03
  • 심사 : 2019.08.20
  • 발행 : 2019.08.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 성장하고 있는 여행 산업과 플랫폼 산업에 있어 국내 및 해외 여행객의 니즈를 파악하고 이를 통해 맞춤형 매칭 플랫폼 서비스를 제안하고자 하였다. 국내 여행 관련 및 전문가 매칭 애플리케이션 사례조사와 국내 10대부터 60대까지 총 106명을 대상으로 설문조사를 진행하였다. 이 조사를 통해서 여행 시 불편한 점과 필요한 니즈를 파악할 수 있었다. 고령사회가 진행되고 있는 만큼 20~30대뿐만 아니라 40~60대 이상까지 포괄할 수 있는 현지 가이드 매칭 플랫폼 서비스를 제안하며 100세 시대에 있어 경쟁력 있는 플랫폼 서비스가 될 것이다. 하지만, 20~60대 이상까지 다소 포괄적인 연령대를 연구한 만큼 차후 연구에서는 40~60대 이상을 대상으로 하는 집중적인 연구가 필요하다.

The purpose of this study is to identify the needs of domestic and overseas tourists in the growing travel industry and platform industry and propose a customized matching platform service. A survey was conducted on a total of 106 people from domestic teenagers to 60s or more and case studies with domestic travel related and expert matching application. According to this survey, It was possible to identify the inconveniences and necessary needs during the trip. As the aging society is on the way, It propose a local guide matching platform service that can cover not only 20s and 30s but also 40s ~ 60s, which will be a competitive platform service in the age of 100 years. However, since this study have studied a somewhat comprehensive age range from 20 to 60 years or older, future studies will require intensive research on subjects aged 40 to 60 years or older.

키워드

참고문헌

  1. Ministry of Culture, Sports and Tourism, (2018), 2017 National Travel Survey, Seoul : Ministry of Culture, Sports and Tourism
  2. S. W. Lee. (2019.1.27.). Domestic Travel Agencies Hana Tour & Modoo Tour Operational Profit 1 year 40%$\downarrow$, Hanguggyeongje. https://www.hankyung.com/life/article/2019012750231
  3. Airbnb. (2016). A world where everyone is friends, Airbnb [Online]. https://blog.atairbnb.com/world-belonging-ko/
  4. H. J. Kim. & M. H. Kim. (2016). A Study on Value Creating Train Free Travel Platform Model : Focus on Rail-ro Ticket, Inspiring Insight In Business Society, 2374-2401
  5. G. W. Bae. (2018.9.27.). 'Soomgo' Get a comparative estimate to a hidden expert, Daily Pop, http://www.dailypop.kr/news/articleView.html?idxno=35186
  6. J. H. Lee. (2019). 'Soomgo' finds hidden secrets, Bravo E today, http://bravo.etoday.co.kr/view/atc_view.php?varAtcId=9345
  7. Y. R. Lim. (2019.1.11). 'Enhanced safety trading' Paygate, provides safe trading services to Soomgo, Moonhwa Journal, http://www.mhj21.com/118733
  8. E. J. Lim. (2019.2.18). My Real Trip, Comprehensive Platform Challenge 'Ticket, Hotel, Local Tour', Daily Pop, http://www.dailypop.kr/news/articleView.html?idxno=37802
  9. S. W. Lee. (2019.1.15). 5 million won in prize money for 'Local Crew Competition', Venture Square, http://www.venturesquare.net/773173
  10. K. J. Kwon. (2019.3.24). CEO Kim Yeon-jung's daring cry "We do triple", Travel to Lifestyle, http://www.ttlnews.com/article/travel_report/5260
  11. Y. H. Han. (2019.4.25). Four essential Apps to take care of before traveling abroad, Aju News, https://www.ajunews.com/view/20190425164126199
  12. J. M. Park. (20194.17). Eat, feed and travel, Overseas free of charge, Kookje News, http://www.kookje.co.kr/news2011/asp/newsbody.asp?code=1600&key=20190418.22020007561
  13. Good News. (2014.5.28). Do you know Korean servas that are free to travel around the world?, Good News, http://www.goodnewsi.com/news/articleView.html?idxno=4154
  14. D. Y. Moon. (2018.12.11), Content world with space, Hankyoreh, http://www.hani.co.kr/arti/economy/economy_general/873883.html
  15. D. Y. Gong. (2019.5.23), A shaky travel business, a niche with block chains, Paxnet News, http://paxnetnews.com/allView?vNewsSetId=6073&articleId=2019052308312500423&objId=A2019052308312500423&portalCode=naver
  16. Y. J. Lee & G. Y. Lee. (2018). Exploring the application of block-chain technology to the tourism industry : An online tourist information construction case, International Journal of Tourism and Hospitality Research, 32(11), 183-197 https://doi.org/10.21298/ijthr.2018.11.32.11.183
  17. J. H. Jung. & B. H. Jung. (2018). A Study on the Importance of Silver Tourism Industry by the Appearance of Aging Society - Focusing on the Baby Boomers, Journal Of The Korean Regional Development Association, 514-525
  18. J. H. Tae. (2014). Spatial content, Seoul : Communication Books.
  19. H. Y. Lee. (2015.2.12), Smartphone penetration rate 76.9%. Frequency of using $50-60{\uparrow}$, Kinews, http://www.kinews.net/news/articleView.html?idxno=58091