Journal of the Korean BIBLIA Society for library and Information Science (한국비블리아학회지)

Korean Biblia Society for Library and Information Science (한국비블리아학회)
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A Study on User-Library Relationship with the Library Curation Service

도서관 큐레이션 서비스를 통한 이용자-도서관 관계형성에 대한 연구

  • Received : 2020.02.13
  • Accepted : 2020.03.04
  • Published : 2020.03.30
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Abstract

As the core task was selected in the 3rd Comprehensive Library Advancement Plan, 'Reinforcement of programs and services to strengthen future citizens' capacity required in the Fourth Industrial Revolution', the customized curation service of the library using artificial intelligence technology has recently been in the spotlight. The purpose of this study is to find out how the customized curation service affects the relationship between the library and the user. As a result, the library curation service was proved to have a statistically significant effect on user satisfaction and reliability. Satisfaction and reliability were also found to have a positive effect on library revisit, word of mouth intention, increased use, and new service intention. The results of this study can be used as basic data for the development and the operation of customized curation services based on user demand surveys, and could further contribute to enhancing the status of public libraries in Korea by mproving the competitiveness of libraries in the future society.

제3차 도서관발전종합계획에서 '4차 산업혁명 시대에 필요한 미래 시민 역량을 강화하기 위한 프로그램 및 서비스의 강화'를 핵심과제로 선정함에 따라 최근 인공지능 기술을 적용한 도서관의 이용자 맞춤형 큐레이션 서비스가 각광받고 있다. 이에 본 연구에서는 맞춤형 큐레이션 서비스가 도서관과 이용자의 관계형성에 어떠한 영향을 미치는지에 대해 밝혀보고자 하였다. 연구결과, 도서관 큐레이션 서비스는 이용자의 만족도와 신뢰도에 통계적으로 유의미한 영향을 미치는 것으로 검증되었다. 또한 만족도와 신뢰도는 도서관 재방문의도와 구전의도 그리고 이용 증가 및 새로운 서비스 이용의사에도 정(+)의 영향을 미치는 것으로 확인되었다. 본 연구의 결과는 향후 이용자 수요조사에 기반한 이용자 맞춤형 큐레이션 서비스 개발 및 운영을 위한 기초자료로 활용할 수 있을 것이며, 나아가 미래사회에 도서관의 경쟁력을 향상시킴으로써 한국의 공공도서관의 위상을 제고시키는데 이바지할 수 있을 것으로 보인다.

Keywords

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