Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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The Effect of Mobile e-Learning Contents Platform Characteristics on Reuse Intention

  • Received : 2020.08.10
  • Accepted : 2020.09.06
  • Published : 2020.09.29
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Abstract

Many learners are encountering e-Learning contents with smart devices and contents provides are carefully observing learners' reuse intention and behavior. Therefore, this study investigated the effect of e-Learning content platform characteristics on reuse intention for 200 users with smartphone-based e-Learning experience. The results show that the characteristics affecting reuse intention are content quality, interactivity, and ubiquity. Moreover, for men, only interactivity affects reuse intention, and for women, ubiquity and content quality affect reuse intention. When using smartphone-based e-Learning for less than an hour a day, only content quality affects reuse intention. On the contrary, ubiquity, convenience, and interactivity influence reuse intention when learning for more than one hour. Our results suggest meaningful implications that how e-Learning companies change their smartphone-based platform business strategy and how they utilize its key factors.

IT 발달과 함께 스마트기기로 많은 학습자가 이러닝 콘텐츠를 접하고 있으며, 콘텐츠 제공자들은 학습자의 재이용 의도와 행동을 주의 깊게 관찰하고 있다. 따라서 본 연구에서는 스마트폰에 기반한 이러닝 학습을 접해본 200명의 사용자를 대상으로 이러닝 콘텐츠 플랫폼 특성이 재이용 의도에 미치는 영향을 연구하였다. 그 결과, 사용자의 재이용 의도에 영향을 미치는 특성은 콘텐츠 품질, 상호작용성, 편재성으로 나타났다. 또한, 남성일 경우 재이용 의도에 영향을 미치는 가장 큰 특성은 상호작용성이며, 여성일 경우 콘텐츠 품질과 편재성이었다. 스마트폰을 이용해 하루 평균 한 시간 미만 이러닝을 학습할 경우 콘텐츠 품질이 재이용 의도에 가장 큰 영향을 주었으며, 반대로 한 시간 이상 학습할 경우 편재성, 편리성, 상호작용성이 재이용 의도에 영향을 주었다. 아직도 많은 이러닝 기업들이 PC 기반의 기술이나 단기적 홍보 중심의 사업 전략을 유지해오고 있는데, 본 연구의 결과는 앞으로 해당 기업들이 장기적 사업 전략의 관점에서 스마트폰 기반의 플랫폼 변화와 그 핵심 요인들에 대한 방향을 제시했다는 데 의의를 둘 수 있다.

Keywords

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