Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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Analysis of Influential Factors for Diagnosis of Innovation Capability for Start-ups in Korea

창업기업의 혁신역량 영향요인 진단 연구

  • Cho, Dae-sik (Graduate School of Technology and Innovation Management, Hanyang University) ;
  • Choi, Gyung-hyun (Graduate School of Technology and Innovation Management, Hanyang University)
  • 조대식 (한양대학교 기술경영학과) ;
  • 최경현 (한양대학교 기술경영학과)
  • Received : 2020.07.07
  • Accepted : 2020.10.08
  • Published : 2020.10.31
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Abstract

This study empirically analyzed the relationship with major influencing factors in enhancing innovation capability of start-ups and their influence on innovation performance. If the existing innovation competency studies were analyzed from a general corporate perspective, In this study, it was analyzed from the perspective of start-up companies with less than 7 years of founding. As a result of a survey on startups, learning competency among the sub-variables of innovation competency, R&D competency and marketing competency are significant positive (+) consistent with both organizational competence related to organizational culture and organizational goals, technology commercialization competency, and close product competency. Has been shown to affect. The technical competence part does not have a significant effect on the product competency. However, it could not be interpreted that the importance of these competencies was low. This is because although technical competence did not directly affect product competency, it was analyzed as a meaningful result in relation to R&D competency. In addition, the characteristics of the company were classified into technology orientation and market orientation, and the relationship between each sub-variable was analyzed. The technical competence of a technology-oriented company did not have a significant effect on the product competency, but it was found that it had an effective effect on the R&D capacity. It is also consistent with the research findings that the initial survival rate is low as the characteristics of start-ups are often based on technology and ideas. Based on these results, There is a difference in major innovation capabilities according to the growth stage of a company. From a practical point of view, I would like to present approaches and implications for strengthening the competence of start-ups.

본 연구에서는 창업기업의 혁신역량 제고에 있어 주요 영향요인들과의 관계 및 기업의 혁신성과에 대한 영향력을 실증적으로 분석하였다. 기존 혁신역량연구들은 일반적인 기업 관점에서 분석하였다면, 본 연구에서는 창업 7년 이하의 창업기업들의 관점에서 분석하였다. 창업기업들에 대한 설문조사 결과, 혁신역량의 하위변수 중 학습역량, 연구개발역량, 마케팅역량은 조직문화, 조직목표와 관련된 조직역량과 기술사업화 역량과 밀접한 제품역량에 모두 일관된 유의한 정(＋)의 영향을 미치는 것으로 나타났다. 기술역량 부분은 제품역량에 유의한 영향을 미치지 못하는 것으로 나타났으나, 이러한 역량의 중요성이 낮다고 해석할 수는 없었다. 기술역량이 제품역량에 직접적으로 유의미한 영향을 주지 않고 있지만, R&D역량과의 관계에서는 유의미한 결과로 분석되었기 때문이다. 또, 기업의 특성을 기술지향성과 시장지향성으로 구분하여 각 하위변수들 간의 관계를 분석하여 보았다. 기술지향적인 기업의 기술역량은 제품역량에는 유의미한 영향을 미치지 못하였으나, 연구개발 역량에는 유효한 영향을 미치는 것을 알 수 있었다. 창업기업들의 창업 특성이 기술, 아이디어를 근거로 일어나는 경우가 많아 초기생존율이 낮게 나오는 연구결과와도 부합된다. 이러한 결과를 토대로 기업의 성장단계별로 주요 혁신역량에 차이가 있으며, 실무적인 관점에서 창업기업역량 강화를 위한 접근방법 및 시사점을 제시하고자 한다.

Keywords

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