Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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An exhibition case study applying game design elements in the design of immersive display exhibition

몰입형 디스플레이 기반 체험전시 디자인에서의 게임기획 요소 적용 사례 연구

  • Received : 2021.09.24
  • Accepted : 2021.12.20
  • Published : 2021.12.28
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Abstract

In recent years, with thedevelopment of digital media technology immersive experiential exhibitions that provide realistic and realistic exhibition experiences to the audience are increasing In this study, the representative cases of these immersiveexperiential exhibitions were analyzed with a focus on the elements of the exhibition design. We also introduced the exhibition case of 'A Hero's Adventure' which was held and operated by applying game design elements to thethe directing planning of an immersive experience exhibition. In addition, the effects and utilization methods of the exhibition that applied game planning elements such as challenges goals conflicts rules and wins and losses were considered.

최근 디지털미디어 기술의 발전으로 관객에게 실감 나고 사실적인 전시 체험을 제공하는 몰입형 체험전시들이 늘어나고 있다. 본 연구에서는 이러한 몰입형 체험전시들의 대표사례들을 전시연출 요소를 중심으로 분석하고, 몰입형 체험전시 연출 및 기획에 게임기획 요소를 적용하여 개최 및 운영한 '히어로의 모험' (이하 히어로의 모험) 전시 사례를 소개하였다. 본 전시는 도전, 목표, 갈등, 규칙, 승패와 같은 게임기획 요소를 적용하여, 캐릭터의 갈등구조 설정 및 악당 캐릭터를 물리치는 도전과 목표를 제시하고, 승패를 가루는 전시 게임들을 제공하여, 최종 보스까지 물리치도록 전시를 디자인했다. 연구를 통해 관객의 전시 만족을 위해 게임 요소 적용이 더 효과적이다 보기는 어렵지만, 관객의 콘텐츠 소비 시간을 늘리고 재방문을 높이기 위해서는 게임기획 요소 적용을 고려하는 것을 제언하는 바이다.

Keywords

References

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