The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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The Effect of Chat GPT's e-Service Quality on Learning Performance through Perceived Value and Innovation

Chat GPT의 e-서비스 품질이 지각된 가치와 혁신성을 통해 학습성과에 미치는 영향

  • 박철훈 (공주대학교 AI융합교육학과) ;
  • 조아라 (경희대학교 경영대학원) ;
  • 채영일 (인천재능대학교 뉴미디어마케팅학과)
  • Received : 2023.08.20
  • Accepted : 2023.09.05
  • Published : 2023.09.30
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Abstract

In the Fourth Industrial Revolution era, AI technologies, such as Chat GPT, have moved beyond assisting to actively analyzing data and providing solutions. This research assessed Chat GPT's e-service quality's influence on perceived value, innovativeness, and subsequent learning outcomes. Findings revealed that while ease of use and responsiveness weren't significant, safety and reliability were positively related to perceived value and innovativeness. A negative correlation was found between trustworthiness and perceived value. Users who saw Chat GPT as valuable and innovative experienced enhanced learning. The study emphasizes the need for guidelines in deploying Chat GPT academically. Given Chat GPT's recent introduction, further nuanced research is necessary.

4차 산업혁명 시대에는 Chat GPT 등 AI 기술이 단순한 지원을 넘어 적극적으로 데이터를 분석하고 솔루션을 제공하는 수준으로 발전하였다. 이에 본 연구에서는 Chat GPT의 e-서비스 품질이 인식된 가치, 혁신성 및 후속 학습 결과에 미치는 영향에 대해 연구를 진행하였다. 본 연구 결과 사용 편의성과 반응성은 중요하지 않았지만, 안전성과 신뢰성은 인지된 가치 및 혁신성에 긍정적인 관련이 있는 것으로 나타났다. 또한, 신뢰도와 인지된 가치 사이에는 부(-)의 영향관계가 있는 것으로 나타났다. 이러한 결과는 Chat GPT가 가치 있고 혁신적인 것으로 Chat GPT를 통해 학습성과에 영향을 주는 것으로 나타났다. 본 연구에서는 Chat GPT를 학술적으로 배포하는 데 지침이 필요하다는 점을 중요하게 보여주는 연구로 제시하고자 합니다. 또한, Chat GPT가 최근 도입된 점을 고려하면 좀 더 세부적인 연구가 필요하다고 판단되어 집니다.

Keywords

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