Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Development of Ethnic Textile Design Reinterpreting Indian Rangoli Patterns

인도 랑골리 패턴을 재해석한 에스닉 텍스타일 디자인 개발

  • Haemil Kim (Dept. of Textile & Clothing Design, Kyung Hee University) ;
  • Chaeyoung Lee (Dept. of Textile & Clothing Design, Kyung Hee University) ;
  • ChilSoon Kim (Dept. of Textile & Clothing Design, Kyung Hee University)
  • 김해밀 (경희대학교, 텍스타일.패션디자인학과) ;
  • 이채영 (경희대학교, 텍스타일.패션디자인학과) ;
  • 김칠순 (경희대학교, 텍스타일.패션디자인학과)
  • Received : 2023.12.10
  • Accepted : 2024.01.15
  • Published : 2024.02.28
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Abstract

This study aims to explore the potential of integrating traditional Indian motifs into modern textile design that appeals to the MZ generation. The objective is to create patterns that reflect the rich cultural tapestry of India while aligning with contemporary sensibilities. To achieve this, the design process includes a comprehensive literature review on the historical background, symbolism, and structure of Indian textiles and a survey to determine if the developed design suits the preferences of the MZ generation. Digital design tools such as TexPro, Photoshop, and Illustrator were used to create the designs based on the theme 'Cosmic Dream,' with sub-themes inspired by nature and Indian symbolism. 'Blooming Cosmos' focused on the structural beauty of the lotus, combined with paisley and rangoli patterns, for a vintage yet modern appeal. 'Cosmos in Blossom' is drawn from the rangoli technique of using varied materials, resulting in a romantic pastel-themed pattern that aligns with the 2023 Youth Trend. 'Cosmic Peacock' presented a lively ethnic pattern by merging simplified lotus motifs with India's national bird, peacock along with a paisley backdrop. A questionnaire was conducted to check the MZ consumer responses, and the most preferred design was the peacock and rangoli mixed design, ground colored in cream. These findings indicate the potential of the developed ethnic designs to be used for various purposes. By combining traditional motifs of India with modern elements, this study proposes ethnic textile designs that are suitable for MZ generation consumers.

Keywords

References

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