• 마케팅과학연구
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• 제9권
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• pp.153-173
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• 2002

본 연구는 의복 구매시 소비자들에게 영향을 주는 의류점포의 서비스 품질, 의복평가 기준과 위험지각의 관계를 살펴보고, 이러한 관련변수들이 의복충동구매행동에 미치는 영향을 살펴봄으로써 의류제품을 다루는 마케터나 리테일러들에게 소비자 행동을 파악하는데 도움을 주어 차별적 경쟁우위 수단으로 활용할 수 있도록 하고자 하는데 그 목적이 있다. 연구 결과, 의복을 구매할 때 소비자가 지각하는 의류점포의 서비스 품질과 의복평가 기준은 구매와 관련된 위험지각과 부분적으로 관련이 있었다. 또한 의복충동구매행동에 대한 의류점포 서비스 품질, 의복평가기준 및 위험지각의 영향을 살펴본 결과, 위험지각요인 중 소비자들이 의류제품의 봉제상태가 나빠지지 않을까, 세탁/관리하기에는 불편함이 없을까 등의 관리적 위험과 다른 옷과의 조화나 비슷한 제품을 더 싼값에 살 수 있지 않을까 등의 성과적 위험, 그리고 점포분위기나 실내장식 등의 시설서비스가 의복충동구매행동에 영향을 미침을 알 수 있었다.

• 한국의류학회지
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• 제27권12호
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• pp.1424-1433
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• 2003

본 연구는 소비자의 의류제품평가에 있어 개인적ㆍ심리적 요인인 자기이미지 및 의복태도의 관련성을 살펴보고자 하였다. 연구결과, 소비자의 의류제품평가는 다차원적인 구조를 가지며, 외관적, 성능적, 외재적, 표현적 요소로 세분화되어 사용되고 있음을 알 수 있었다. 또한 소비자의 자기이미지와 의복태도에 따라 의류제품 평가기준과 의복선호스타일에 유의한 차이가 나타남으로써 이들이 소비자의 의류제품 평가에 영향을 미치는 중요한 변인이라는 것을 확인할 수 있었다. 따라서 이러한 소비자의 자기이미지 및 의복태도는 감성이나 이미지와 같은 요소들의 중요성이 증가하고 있는 최근의 의류시장의 경향에 부합하여 시장세분화의 효과적인 변수로 사용될 수 있을 것이다. 이와 함께 자기이미지 및 의복태도를 통해 세분화된 표적시장 소비자들이 보다 중요시하는 의류제품평가의 차원들을 파악하고 이를 강화함으로써 보다 효율적인 마케팅 전략을 수립할 수 있을 것이다.

• 한국의류학회지
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• 제27권1호
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• pp.29-39
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• 2003

The purpose of this study was to investigate the effects of service quality of apparel stores, evaluative criteria and clothing involvement on the consumer satisfaction. Data were collected from 481 women consumers living in Busan and analysed by frequency analysis, factor analysis, Cronbach's , cluster analysis, t-test and discriminant analysis. The results showed that consumers who highly involved symbolism of apparel were more influenced by salesperson service and store atmosphere, and were more effected by prestige/brand royalty of apparel than those who highly involved pleasure of apparel. Those who had high scores in symbolism involvement were more satisfied with consumer satisfaction in apparel buying behaviors than those who highly involved pleasure of apparel. The service quality was the influenced variable on consumer satisfaction related to apparel products than the others. Especially, salesperson service and store atmosphere in service quality were important to the satisfaction perceived by consumers in apparel buying process.

• 복식문화연구
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• 제15권1호
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• pp.98-112
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• 2007

The purpose of this study was to identify the differences in store evaluative criteria, clothing evaluative criteria, and purchasing behavior for casual wear among groups with different types of shopping orientation. Data were collected from 175 female and 169 male college students living in Beijing, and analysed by factor analysis, cluster analysis, ANDVA, Duncan test, crosstabulation analysis, and frequency analysis. Chinese college students were classified into four groups by their shopping orientations; fashion-pursuit type, individuality-pursuit type, practical type, and apathetic type. Significant differences were found in store evaluative criteria, clothing evaluative criteria, purchasing behaviors, and demographic characteristics. The fashion-pursuit type and individuality-pursuit type were more influenced by store location and service, product attributes, and fashion. They purchased more frequently and spent more money. Esthetic clothing evaluative criteria were considered more important by the individuality-pursuit type than the others, and symbolic clothing evaluative criteria by the fashion-pursuit type.

• 대한가정학회지
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• 제43권11호
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• pp.185-196
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• 2005

The purpose of this research was to determine the relation between clothing evaluative criteria and segmented groups based on the perception of somatotype. The data for this research were collected from questionnaires of 192 females in Busan. Data were analyzed by frequency, factor analysis, cluster analysis, discriminant analysis, and regression analysis. Cluster analysis was used to identify groups of respondents based on the perception of somatotype difference factors. Based on the findings, three distinct groups were clustered: thin, moderate, fat. There were significant differences among the three groups in terms of clothing evaluative criteria. The result of regression analysis revealed that the perception of somatotype is a major determinant to influence the clothing evaluative criteria. The thin group preferred practical clothes while the fat group liked symbol clothes.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2009년도 추계학술대회
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• pp.236-238
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• 2009

에너지 절약차원에서 냉방을 줄여 지구온난화 방지에 일조하고자 여름철에 가벼운 차림의 의복을 권장하는 쿨비즈 캠페인이 시작되었으나 이의 정량적인 효과를 분석하는 연구가 미흡하였다. 본 연구에서는 여름철 온실가스 줄이기 및 직장인 등의 건강증진 등을 위하여 기후복장 적응형에 대한 범국민 인식 및 실천 필요를 바탕으로, 실험을 통해 쿨비즈에 의한 생리적 반응 측정 및 주관적 감각평가를 실시하였다. 1 차실험은 두 복장(전통의복,기후의복)의 피부온 측정실험으로, 환경온 25, $27^{\circ}C$, 상대습도 50% RH 에서 20 대 성인남성 4 명을 대상으로 실험을 하였다. 피험자는 심신을 안정할 수 있도록 30 분간의 안정기를 가진 후에 60 분 동안 실험을 하였으며, 사무실 내 작업환경과 같은 분위기 조성을 위해 편안하게 의자에 앉아 가벼운 대화나 컴퓨터 워드작업 및 설문을 응할 수 있도록 피험자 앞 책상 위에는 노트북을 설치해 두었고, 실험 진행기간 동안 피부온, 직장온, 습도, 발한량, 열화상 카메라, 온열감, 습윤감, 쾌적감 등과 같은 주관적 감각을 측정하였다. 2 차 실험은 동일 피부온 발현하는 환경온 찾기로 기준온도($27^{\circ}C$)에서 전통복장을 입고 온도를 점진적으로 하강시키면서 $27^{\circ}C$ 기후 복장을 입은 상태의 피부온도와 동일해지는 실내온도를 측정한다. 착의 형태에 따른 피부온도 변화에서 환경온도 $25^{\circ}C$ 전통의복 기후의복에 의한 피부온도의 차이는 전통의복이 최소 0.3~최대 $1.6^{\circ}C$ 더 높게 나타났으며, 환경온도 $27^{\circ}C$에서 전통의복 기후의복에 의한 피부온도의 차이는 대체적으로 전통의복이 최소 0.4~최대 $1.0^{\circ}C$ 더 높게 나타났다. 주관적 감각평가에서도 기후의복보다 전통의복에서 온열감 습윤감 불쾌감이 더 높은 경향을 보였다. 주관적 감각으로는 $25^{\circ}C$ 전통의복과 $27^{\circ}C$ 기후의복에서 중립적인 느낌을 나타냈다.

• 복식
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• 제54권7호
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• pp.15-26
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• 2004

The internet is one of the modern facilities that has been diffused very rapidly in recent years and tremendously influenced on our life. Although the adolescents are major users of internet, the literature in clothing and textile area has not addressed the relationships between adolescents' internet use and clothing behavior, The purpose of this study was to examine the differences of adolescents clothing behavior. purchase evaluative criteria, and information source according to the use of internet. Descriptive statistics, t test, Analysis of Variance (ANOVA), and Duncan test were employed to analyze the data collected from the convenience sample of 572 middle and high school students in Gyeongnam, Korea. The use of internet was partially related to the adolescents' clothing behaviors. purchase evaluative criteria. and information source. Also, it was observed that the frequency and purpose of fashion website tended to be related more than the amount and purpose of internet did. Marketing implications from the results were suggested.

• 대한가정학회지
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• 제47권9호
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• pp.91-99
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• 2009

Mothers are a powerful consumer force in the children clothing market, and somatotype plays an crucial role on their evaluation of clothing and decision to purchase. It is therefore essential to identify the roles of mother's somatotype & somatotype cognition in relation to purchasing of children clothing. This study aimed to investigate the effects of mother’s actual somatotype & somatotype cognition on their children’s clothing evaluative criteria. In order to compare the clothing evaluative criteria of the groups and among the groups by mother’s somatotypes at the point of children’s clothing purchases, mother’s actual somatotype & somatotype cognition of their self and their children were adopted as variables. Total usable questionnaires were obtained from 147 middle-aged mothers of students aged between 10 & 13. Results indicated that practical, commodity & symbolic dimensions of children’s clothing evaluative criteria were used differently by each group to decide on purchase of clothing for thin, moderate & heavy children. This study provides important commercial information about mother’s actual somatotype & somatotype cognition related to their children’s clothing evaluative criteria, and as such can be used strategically to the effective communication with consumers.

• 복식문화학회:학술대회논문집
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• 복식문화학회 2002년도 정기총회 및 춘계학술발표대회
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• pp.38-38
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• 2002

• 복식문화연구
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• 제15권5호
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• pp.888-901
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• 2007

The purpose of this study was to examine the differences in clothing selection criteria and store selection criteria between each consumer groups by the preference for fast fashion. The data was collected from a questionnaire conducted on 317 female adults. The results were as follows. First, the factor analysis used to identify clothing selection criteria involved the following four factors: fashion, quality/practicality, status symbol, and economics. The consumer group preferring fast-fashion regarded fashion and economics as important factors and the non-preferring group regarded status symbol factor more. Second, five factors(atmosphere, product service/salesperson, shopping convenience, promotion/facilities) of store selection criteria were constructed by factor analysis, The consumer group preferring fast-fashion regarded atmosphere and product as important factors and the non-preferring group considered service/salesperson and promotion/facilities factors more. Third, the consumers who were of low age, low education, low income and unmarried preferred fast fashion brand.