• 제목/요약/키워드: Consumer Behavior

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A Study on Consumer Behavior by the human Ecological Approach -with Special Attention to housing prepurchasing behavior- (인간생태학적 접근방법에 의한 소비자행동연구 - 住宅情報探索행동을 중심으로-)

  • 박혜선;김기옥
    • Journal of Families and Better Life
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    • v.6 no.1
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    • pp.95-116
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    • 1988
  • this study has dual purposes; one is to develope a new theoretical framework in consumer behavior area by applying the human ecological approach, and the other is to test the theory empirically area by applying the human ecological approach, and the other is to test the theory empirically by examining prepurchasing behavior of housing. Research methods adopted in this study are library search and survey research with self-administered questionnaires. The statistical methods used in the survey research are factor analysis, chi square test, and multivariate analysis with crosstablulations. According to the human ecological approach, ecological environments are important sources of consumer needs which , in turn, are satisfied by purchasing behavior in the market. Within this theoretical framework, consumers con improve the quality to life by perceving clearly what their needs are thereby making the most possible efficient purchasing decision making. The major findings of the empirical research on the basis of the theoretical framework are as follows; 1) Housing needs significantly vary with different ecological environment. 2) consumer information search behavior does not differ significantly by housing needs. 3) Housing needs turn out to be an intervening variable between ecological environments and consumer information search behavior. the results of this study show that the human ecological approach is useful in consumer behavior studies. The empirical result that consumer needs are not significantly satisfied by consumer behavior suggests a now direction in consumer education.

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A Study on the Consumption Behaviour of Coffee Product according to Monthly Income in Franchised Coffee Shop's Consumer (프랜차이즈 커피전문점 이용자의 소득에 따른 커피 소비행동에 관한 연구)

  • Kim, Young-Wook;Song, Wan-Gu;Lee, Yeon-Jung
    • Journal of the Korean Society of Food Culture
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    • v.29 no.6
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    • pp.519-527
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    • 2014
  • This study was conducted to analyze the differences in consumer behavior of coffee product according to monthly income in franchised coffee shop's consumer in Korea. A total of 293 questionnaires were used out of the 330 that had been distributed for analysis; those that lacked reliability were excluded. Frequency, ANOVA, and Duncan's multiple range test was conducted to analyze the hypotheses of the study. The findings are summarized as follows. There were significant differences in consumer behavior with regard to seeking health, eco-friendly products, product brand, and product taste as well as preferred coffee menu and coffee consumption expenditures. High income consumers rather than low income groups showed much higher score for concerning health, concerning diet, concerning calorie, concerning instant, concerning caffeine and concerning nature, organic in coffee consumer behavior. In amount spent on purchasing coffee products according to income, low income consumers rather than high income groups had much higher financial expense burden.

The Effect of Consumer Education on the Consumer Knowledge and Consumer Behavior of Kindergarten Children (소비자교육이 유아의 소비자지식과 소비자행동에 미치는 영향)

  • 제미경;김영옥
    • Journal of the Korean Home Economics Association
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    • v.42 no.2
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    • pp.69-82
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    • 2004
  • The purpose of this study is to evaluate a practical consumer education program for kindergarten children and to investigate whether consumer education affects their consumer knowledge and consumer behavior. The subjects of this study were 32 5-year-old kindergarten children who participated (experimental group) and 25 kindergarten children who did not participate (control group) in the consumer education program. Consumer education was held for 6 hours twice a week during October 8 to 29, 2002. Questionnaire surveys were conducted before and after the education program. Percentiles, frequencies, means, and ANCOVA were utilized for data analysis with SPSS program. The results of this study showed that consumer education had very positive and significant effects on consumer knowledge (p<.01) and consumer behavior (p<.05) among kindergarten children. Furthermore, consumer education for only three weeks had effectively enhanced kindergarten children's ability as consumers. These results imply that consumer education should be served periodically and systematically from an early age. Diverse subjects and teaching methods must be developed and utilized for consumer education of kindergarten children.

Ethical Consumption in Vietnam: An Analysis of Generational Cohorts and Gender

  • LE, Tri D.;NGUYEN, Phuong Ngoc Duy;KIEU, Tai Anh
    • Journal of Distribution Science
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    • v.18 no.7
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    • pp.37-48
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    • 2020
  • Purpose: There has been an increasing focus on consumer ethics by researchers and practitioners alike with the former seeking to examine the general discrepancy between ethical attitude, intention and actual behaviour by proposing behavioural measures to understand ethical consumption. Research into the effects of generational cohorts and gender, two fundamental demographic factors that shape the consumer habituated repertoire, on consumer ethics has reported mixed findings. The present study investigates if there are differences in ethical consumer behavior by generational cohorts and by gender in the context of an emerging market - Vietnam. Research design, data and methodology: Data was collected using a quantitative survey (a link to the questionnaire was posted on relevant social media platforms). A total of 539 usable responses was used for ANOVAs and independent t-tests to test the hypotheses. Results: a) There are significant differences in terms of ethical consumer behavior between Gen Z and Gens Y/X, but no difference between Gen X and Gen Y; b) There is no gender difference in ethically minded consumer behavior. Conclusion: For consumer ethics, generational effects may be moderated by macroeconomic conditions, while gender alone as a biological variable may not be a reliable predictor.

Research on Influencing Factors of Consumer Behavior of Fresh Agricultural Products E-commerce in China (중국 신선 농산품 전자상거래 소비자행동 영향요인에 관한 연구)

  • Gao, Ze;Kim, Hyung-Ho;Sim, Jae-yeon
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.167-175
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    • 2020
  • The purpose of this paper is to provide directional and policy references to develop a higher level of service quality and consumer-oriented e-commerce platform. This paper has established a model of consumer behavior of Chinese fresh agricultural e-commerce using customer satisfaction theory and cognitive value theory, and used survey and SPS23.0 to verify hypothesis. Studies have shown that when consumers consume fresh agricultural products, product quality, logistics and distribution service quality, interactive quality of e-commerce platform, and product price and cognitive value have a positive effect on consumer behavior. This study is meaningful in the study of consumer behavior of fresh agricultural e-commerce, and in the case of fresh agricultural e-commerce companies, consumer behavior can be understood. In the model constructed in this paper, the relationship between each influencing factor and consumer behavior is considered comprehensively, but the possible relationship between fine molecular factors has not been studied and analyzed. In the future learning process, it is necessary to make clear the characteristics and particularity of the industry, think about its influencing factors comprehensively and make in-depth analysis.

Pro-environmental Consumer Behavior according to Adolescent´s Environmental Education Experience and Peer Group (청소년의 환경교육경험과 또래집단에 따른 환경친화적 소비행동)

  • 장윤옥;박수경
    • Journal of Korean Home Economics Education Association
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    • v.15 no.4
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    • pp.133-146
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    • 2003
  • The purpose of this study was to investigate pro-environmental consumer behavior according to adolescent´s environmental education experience and peer group´s pro-environmental consumer behavior. The subjects of study were general high school students in Daegu, and the method was by the analysis of 610 questionnaires obtained from them. The main findings of this study were as follows : First, there was no meaningful difference in adolescent´s pro-environmental consumer behavior according to the degree of environment-related education experience in school, and were meaningful differences in adolescent´s pro-environmental disposal behavior according to the degree of participating-experience in environment-related events in school. Second, there were meaningful differences in adolescent´s pro-environmental purchase, use and disposal behavior according to the degree of environmental education experience at home. Third, there were meaningful differences in adolescent´s pro-environmental purchase and disposal behavior according to the degree of environmental education experience in society. Fourth, there were meaningful differences in adolescent´s pro-environmental consumer behavior according to peer group´s pro-environmental consumer behavior.

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The Interelationship of the Consumer Behavior between Mother and Their Early Children (어머니의 소비자 행동이 유아기 자녀의 소비자 행동에 미치는 영향에 관한 연구)

  • Kim, Duck-Soon;Youh, Kyung-Yea
    • Korean Journal of Human Ecology
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    • v.6 no.2
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    • pp.83-93
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    • 1997
  • In order to adapt to the economic change with the rapid world change, the wise consumers should have positive cognizance of their roles and are requested to fulfil their duties as a consummer. Such capability of the consumer could be acquired from home, mass media and school, and specially the role of mother at home would have a great influence on their early children's consummer activities. The purpose of this study was to investigate the interrelationship of the consumer behavior between mother and their children. As a result of this study, the mother with higher educational background could manage effectively the allowance of the children. The mother with older age had a great influence on the consumer's role of the children and high record of the execution. Employed mother had higher level of execution for the consumer's rights than their count part. Accordingly, the consumer behavior of the mother will have an influence on the children's consumer behavior. Such a result showed the meaningful statistic relations(r=3.6, p<.001) for the economy activity of the children the home management and economy life of the mother, and the purchasing activity of the children including the execution of the consumer's right. In their regard, there was the significant statistic relations(r=19, p<.05) between the children's pocket money and the housekeeping management of the mother. In the meantime, it showed that another changing factor concerned with the consumer behavior of the mother have little influence the children's allowance.

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The Effect of Black Consumer Behavior on the Intention of Turnover: Focusing on the Mediation Effect of Psychological Contract Violation (블랙컨슈머행동이 이직의도에 미치는 영향 -심리적 계약위반의 매개효과-)

  • Yang, Jin-Ho;Kwon, Hyeok-Gi
    • Journal of Digital Convergence
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    • v.17 no.12
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    • pp.139-145
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    • 2019
  • The purpose of this study is to analyze the effects of black consumer behavior on turnover intentions. Baron and kenny (1986) The effectiveness of the analysis results, according to the verification procedure. Results of empirical analysis are as follow. black-consumer behavior has the significant positive effect on the intention of turnover of employee in restaurant. and The significance of this study indicates that service employee's psychological contract violation plays a role as mediated variable influencing the relationship between black-consumer behavior and intention of turnover. Based on the results of the empirical analysis, it was suggested that measures such as a policy banning access to black consumers or compensation system such as emotional labor allowance were needed to reduce the degree of turnover of the members of the organization. Finally, the methodological limitations of this study are presented.

Online Marketing Attitude Analysis. (온라인 마케팅 태도분석)

  • Kim, Se-Hwan
    • Journal of Industrial Convergence
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    • v.9 no.1
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    • pp.33-66
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    • 2011
  • As an information-oriented society is arrived. an internet market has been developed steadily. This advance of internet market made the augmentation of purchasing clothes, and thus the fashion trade has tried to use effectively the internet marketing as a new channel of profit increasement. However, the fashion trade did not utilize efficiently an internet as a marketing mediation so far. This results from the want of coping with consumer behavior on the internet community. To answer the necessity of analysis of consumer behavior, this thesis inquires the difference of buying clothes on the internet shopping mall according to the lifestyle of consumer. Then this thesis provides the strategy of internet marketing fitted to each lifestyle for making a good profit. The inquiry was conducted to university located on Seoul, and the lifestyle of undergraduate was categorized to five groups, that is, trendy, information-inclined, economical purchase, brand-inclined, and spirit-pursuit types. This thesis analyzed the difference of consumer behavior of each type according to various factor, and presented a marketing strategy fitted to each type from these analysis results.

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The Effect of Education on Efficiency in Consumption -An Application of the Household Production Function Approach- (교육이 소비의 효율성에 미치는 영향 -가계생산활동 이론의 응용-)

  • 김기옥
    • Journal of the Korean Home Economics Association
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    • v.26 no.1
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    • pp.123-136
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    • 1988
  • This study attempts to shed some lights on an effect of consumer education by using the formal education as a proxy variable and measuring the effect of the formal education on consumer behavior. This study utilizes economic theories and develops a theory to analyze the effect. Within the conceptual framework employed in this study, it is hypothesized that education raises productivity in the nonmarket sector and thereby affects consumer behavior in the same manner as money income affects behavior. the data are taken from the self-administered questionnaires among 553 housewives in July 1987. the procedure used is to fit separate engel curves for the expenditures on various goods by the weighted regression technique. The empirical results support the hpothesis. Therefore, this study shows positive effects of education on the productivity of household production functions. This result implies that consumer education would enhance efficiency in consumer behavior significantly.

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