• Title/Summary/Keyword: Platform Economy

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Establishment of a Platform for Supporting the Start-Ups of Outstanding Ideas under the Creative Economy: 6-Month Challenge Platform Program for the Creative Economy

  • Seo, Jun Seok
    • World Technopolis Review
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    • v.4 no.4
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    • pp.238-246
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    • 2015
  • This paper reviews the 6-Month Challenge Platform Program, a short-term intensive start-up supporting program in Korea, which will be launched late 2015 to promote economic growth by taking new ideas and transforming them into new products and start-ups in connection with the Creative Economy Town and the Creative Economy Innovation Centers under the Creative Economy Policy.

Am Empirical Study on the Tension of Insecurity and Autonomy of Online Platform Work (온라인 플랫폼 노동에서 불안과 자율성의 긴장관계에 대한 실증분석)

  • Joo, Jae Hun
    • The Journal of Information Systems
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    • v.31 no.2
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    • pp.111-136
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    • 2022
  • Purpose The purpose of this study is to examine the effect that insecurity and autonomy of platform work have an influence on work-life balance and psychological well-being in an era of platform economy based on two characteristics of online platform work and self-determination theory. Design/methodology/approach This study suggested the structural equation model integrating two antecedents, insecurity and autonomy, work-life balance, and psychological well-being and proposed five hypotheses driven from the research model. A total of 334 valid samples were collected from platform workers by employing questionnaire including 24 question items of four constructs. Findings Three hypotheses were supported and one hypothesis was not supported at the significance level of 0.05. Insecurity of platform work has a negative influence on work-life balance at the significance level of 0.01, whereas insecurity of platform work has no a significant influence on psychological well-being. Autonomy of platform work has a positive influence on both work-life balance and psychological well-being at the significance level of 0.01. Work-life balance has a positive impact on psychological well-being at the significance level of 0.001. Insecurity have an influence on psychological well-being indirectly through mediation of work-life balance. Implications for academicians and practitioners were suggested.

The Creator Economy on the Metaverse Platform (메타버스 플랫폼의 크리에이터 이코노미: 광고수입 모델과 수익배분 구조를 중심으로)

  • Kim, Eunjin
    • Journal of Intelligence and Information Systems
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    • v.28 no.4
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    • pp.275-286
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    • 2022
  • The metaverse platform has been gaining popularity since the pandemic. It facilitates non-face-to-face interaction among creators, users, advertisers, various forms of organizations, and itself. Such interaction has brought light to the new forms of economy, which is called the "creator economy." By providing the virtual space, easy tools, and methods, the platform allows the creators to produce value for the users in the forms of virtual items, content, and experiences. At the same time, it provides audiences to the organizations that need attention. In the course, the platform and the creators generate revenue. Among the diverse revenue sources, this study focuses on revenue generated from advertising and studies how the revenue sharing between the platform and the creator is affected by the abilities of the metaverse platform. With an analysis of the analytical model, we show that if the platform has the ability to reduce advertising avoidance, it can reduce the revenue share of the creator without discouraging the creator from making the proper effort in content creation. Also, as the platform provides effective tools and methods for quality content creation, it can reduce the revenue share of the creator without damaging the creator's required motivation. The ability of the platform in increasing advertising effectiveness helps it to reduce the revenue share of the creator as well.

Effects of Customer Value Proposals on the Service Trade Repurchase Intentions of Sharing-Economy Users

  • Cho, Woo-Sung;Yoo, Seung-Gyun;Jeon, Ki-Hong;Choi, Chang-Youl
    • Journal of Korea Trade
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    • v.23 no.8
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    • pp.73-88
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    • 2019
  • Purpose - This paper finds the repurchase intentions of customers in a sharing economy via Airbnb and Uber, which are classic sharing-economy service businesses. Design/methodology - This paper analyzes sharing economy effects using variables in a structural equation model. Findings - We verified that values have a significant effect on the trust in a platform. We also verified that the effects that value propositions have on repurchase intention are significant. Research Limitations/Implications - First, there may be some distinction between men and women with regard to divided trust. Second, if commitment is divided into commitment to the host and commitment to the platform, as is the case for trust, the results will not be as expected. Third, if results could be categorized by nationality after gathering more samples, each nationality might have different opinions about these factors. Finally, the sharing economy can be identified and analyzed for various industries, such as space, transportation, and service. At this point, it is inconvenient to not have more implications. Originality/value - This study focuses on the repurchase intentions of customers. Unlike earlier studies, it is meaningful that trust is divided between the host and the platform, and that it can be analyzed. It is also important to establish the relationship between trust and commitment, and the relationship toward repurchasing in the shared-economy.

Asymmetric Intention of Platform Participation in C2C Sharing Economy (C2C 공유경제 서비스 참여자 간의 비대칭적 플랫폼 참여의도)

  • GeonHo Shin;Kyuhong Park;Yongjin Park;Jae-Hyeon Ahn
    • Information Systems Review
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    • v.19 no.3
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    • pp.47-67
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    • 2017
  • The sharing economy has emerged as a new form of consumption pattern along with the advancement of information technology and the changes in the consumers' desires for economic spending. In a C2C-sharing economy platform, the user side and supplier side share the same assets, thereby making both sides of the market closely related. However, an information asymmetry exists within the platform that makes the players from one side reluctant to participate. This information asymmetry warrants a strategic approach for solving the fundamental "chicken and egg" problem for platform development. Motivated by this phenomenon, this study aims to analyze how the participation intentions from both sides of the platform are influenced by certain anteceding factors, such as trust, perceived risk, and perceived economic profit. Our findings show that the anteceding factors affect the participation intentions in different paths for both sides of the platform. As a managerial implication, these findings highlight the necessity of employing different approaches for each side of market development.

Role of Social Capital and Consumer Citizenship on Sharing Economy Participation on O2O Retail Platforms

  • YOON, Sung-Joon
    • Journal of Distribution Science
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    • v.19 no.10
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    • pp.55-64
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    • 2021
  • Purpose: This study empirically validates a research framework encompassing predictors hypothesized to affect the participation in sharing economy on O2O retail platforms. Research design, data, and methodology: The study examines the role of consumers' social capital and consumer citizenship as a net promoter of retail sales increase of sharing economy products. Using a convenience sampling method, this study used a questionnaire survey method to collect data from 400 adult consumers with previous experience of sharing economy who reside in the metropolitan areas of Seoul and Kyonggi Province, Korea. This study applied structural equation modeling to verify the structural relationships proposed as research hypotheses. Results: The study found a significant impact of social capital on sharing economy participation and the impact of consumer citizenship on sharing economy participation in retail settings. This study also confirmed that social identity and corporate image mediated the relationship between social capital (and citizenship) and sharing economy participation. Conclusions: The study results are expected to contribute to further understanding of the sharing economy's key success factors. The study results offer significant strategic implications for retail platform operators and individual retail operators of sharing economy.

A Study on the Factors Influencing the Satisfaction and Continued Use Intention of the Subscription Economy Service: Focusing on Use Motivations, Platform & Service Characteristics (구독경제 서비스 만족과 지속사용의도에 영향을 미치는 요인 연구: 이용동기와 플랫폼, 서비스 특성요인을 중심으로)

  • Minjung Kim;Tae-eun Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.535-542
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    • 2023
  • This study attempted to identify various variables that affect satisfaction and continued use intention of the subscription economy services. Through previous research studies, individual characteristics and service characteristic variables were considered together. Finally, use motivation, platform characteristic factors, and product and service characteristic factors were classified and examined. As a result of the study, the motive for using the service that affects the satisfaction of the subscription economy service was found to be functional hedonic, and economic motive, and platform recency and convenience, economic utility, and perceived personalization had a positive effect. Functional and hedonic motives and convenience showed positive influences on continued use intention, while social motives showed negative influences. In addition, it was confirmed that economic motivation, platform recency, economic utility, and perceived personalization showed a positive influence on the intention to continued use intention by mediating satisfaction with subscription economy services.

Economic Activities in Digital Platforms: Types, Natures, Risks, Policy Suggestions (플랫폼 경제활동에 대한 시론적 고찰: 유형, 특성, 예상위험, 정책대안을 중심으로)

  • Kim, Suyoung;Kang, Myungjoo;Ha, Eunsol
    • 한국사회정책
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    • v.25 no.4
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    • pp.199-231
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    • 2018
  • The development of ICT has led to changes in the pattern and the meaning of work and requires restructuring of the existing social security system, which was established chiefly for the wage workers in the industrial economy. However, while economic activities within the digital platform markets are different from industrial labour, there is still a lack of discussion on what social problems platform workers can face and how to cope with them. As a comprehensive sketch of economic activities in platform economy, this study identifies the types of platform workers and analyses three characteristics of their economic activities - flexibility, virtuality, and connectivity. It then examines what social risks can be derived form the three characteristics. This research lastly suggests alternative social safety nets and policies to alleviates the social risks and problems that platform workers may face in the digital society.

Creative Economy Activation Policy using Virtual Cluster-type Dynamic Collaboration Platform (버추얼 클러스터형 다이내믹 협업 플랫폼을 활용한 창조경제 활성화 정책)

  • Lee, Kark-Bum;Kim, Joon-Ho
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.101-111
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    • 2013
  • Start-up support policy is expanding for the activation of creative economy. Domestic start-up is activated in early 2000, but is shrinked rapidly because there is not enough collaborative system of R&D, start-up, finance, and management support. Many organizations and collaborative environment in Silicon valley of USA is developed for long time. In Korea, creative economy is constructing rapidly led by government like building industrialization and information society. VCDP(Virtual Cluster-type Dynamic Collaboration Platform) is a good tool for the start-up support policy. This study explains the necessity and effectiveness of VCDP and suggests creative activation policy using this tool.

The Impacts of Characteristics of Airbnb Host on User Satisfactions (숙박공유 플랫폼 서비스의 서비스 공급자 특성이 사용자의 만족감에 미치는 영향 : 에어비앤비(Airbnb) 호스트 주체를 중심으로)

  • Lee, Ui-Jun;Won, Hyeong-sik;Lee, Sae-rom
    • The Journal of Information Systems
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    • v.29 no.1
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    • pp.1-22
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    • 2020
  • Purpose Along with increasing use of mobile devices, the sharing economy platform services, which generate profits by sharing products owned or labor, have been activated. A representative example of the sharing economy platform service is Airbnb, which connects providers having idle residential space with users. The results revealed that the cases of superhosts and professional companies had a positive and negative effect on user satisfaction, respectively. Based on signaling theory, this study drew the following implications: residential space providers should make an effort to meet the superhost conditions suggested by Airbnb, and offering residential spaces by individual suppliers rather than professional accommodation companies can more heighten user satisfaction. Design/methodology/approach Because sharing behavior is promoted through trust between interested parties, this study aimed to verify the effects of provider characteristics on user satisfaction in a sharing economy platform service. Specifically, it analyzed user satisfaction, according to host attributes (i.e., "superhost or not," gender, and "professional company or not") among the characteristics of Airbnb suppliers. Findings The results revealed that the cases of superhosts and professional companies had a positive and negative effect on user satisfaction, respectively. Based on these analyses results, this study drew the following implications: residential space providers should make an effort to meet the superhost conditions suggested by Airbnb, and offering residential spaces by individual suppliers rather than professional accommodation companies can more heighten user satisfaction.