Journal of Korea Technology Innovation Society (기술혁신학회지)

Korea Technology Innovation Society (한국기술혁신학회)
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A Study on the Influence of Social Regulation on Competition and Innovation: A Case of Fire-retardant Coating Material for Steel Structure Sector in Korea

사회적 규제가 대체재 간 경쟁과 혁신에 미치는 영향에 관한 연구 : 국내 철강 구조물용 내화 피복재 산업의 사례연구

  • 장철권 (삼화페인트, 한국기술교육대학교) ;
  • 지일용 (한국기술교육대학교)
  • Received : 2017.10.12
  • Accepted : 2017.12.21
  • Published : 2017.12.31
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Abstract

The interest in social regulation and its influence on innovation are increasing as the society concerns more for environment and safety. There have been plenty of literature about the impact of social regulation on innovation and its mechanism. Majority of research have been influenced by or based on the famous Porter's hypothesis. However, majority of the literature focus on internal factors such as expected benefits from change of regulations, and it is hard to find one studying social regulation's influence on innovation through external factors such as market or industrial structure. This study addresses this issue of the impact of social regulation on innovation by analyzing the case of fire-retardant coating material for steel structure industry in Korea. It scrutinizes the impact of social regulation which affects competition and innovation on substitute competing market, and tries to reveal that there might exist the other path to innovation, besides the way that the expected benefit from compliance of regulation directly drives innovation. As a result of the case study, we have found that changes in social regulation may act like economic regulation and restructure the market segment and this effect may lead to innovation. It can be explained by the fact that expected benefits from compliance of regulation can be a direct source of innovation, as Porter suggested, but the change of industry structure and competitive strength caused by the change in social regulation can also act as a driving force of innovation.

환경과 안전에 대한 관심이 증가함에 따라 사회적 규제 및 이의 혁신에 대한 영향성에 대한 관심 또한 증대되고 있다. 포터가설을 중심으로 한 기존의 사회적 규제 관련 문헌들은 주로 혁신으로 인한 비용, 기대이익, R&D 투자 등 내적 요소에 초점을 두어 왔다. 최근에는 환경규제 등 사회적 규제로 인한 산업구조의 변화에 관심을 두는 연구가 증가하고 있는 상황이나, 사회적 규제에 따른 외부환경의 변화와 그로 인한 혁신에 대한 영향에 대해서는 연구가 많이 이루어지지 못한 상황이다. 이에 본 연구에서는 기존 문헌이 제시하는 바와 같이 준수 기대이익 등 내적 요인은 물론, 산업구조 변화와 같은 변화를 통해 사회적 규제가 혁신에 영향을 미칠 수 있음을 보여주고자 하였다. 이를 위해 본 연구에서는 국내 철강 구조물용 내화 피복재 산업의 사례연구를 실시하였다. 연구 결과 내화 피복재 산업은 1990년대 3번에 걸친 규제완화를 경험하였으며, 이들 규제 완화들이 시장 기회 및 기대이익을 제공함으로써 신규 시장진입을 유도하였고, 시장구조 변화와 경쟁 심화에 따라 기업들의 혁신이 발생하였음을 확인할 수 있었다.

Keywords

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