Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A study on factors affecting user experience in Korean independent bookstores

지역 서점에서 사용자 경험에 영향을 미치는 요인에 관한 연구

  • Joo, Su-Yeon (Design Management, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 주수연 (홍익대학교 국제디자인전문대학원 디자인경영 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공)
  • Received : 2018.11.28
  • Accepted : 2019.03.20
  • Published : 2019.03.28
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Abstract

This study is about finding factors affecting user experience satisfaction in Korean local bookstores which are increasing recently. Previous researches are concentrated on the aspect of supplier. However, a study for actual users is needed to help develop bookstore industry. The local bookstores were classified into independent, professional, and complex cultural bookstores. Based on the four realms of an experience by the Experience Economy, this study analyzed the experience factors through questionnaires. As a result of study, the three most significant factors influencing experience satisfaction were identified through regression analysis. It is expected that this study may help develop the local bookstores industry in the future by concentrating on the actual experience of the user and finding out the major experience factors.

본 연구는 지역 서점에서 사용자 경험 만족에 영향을 미치는 요인에 관한 연구이다. 최근 증가하는 지역 서점에 대해 공급자 측면에서의 연구가 진행된 사례가 많다. 하지만 실제 사용자의 경험이 산업 발전에 중요하기 때문에 사용자 측면의 연구가 필요하다. 지역 서점을 독립서점, 전문서점, 복합서점으로 분류하여, 경험경제의 4가지 경험 영역의 구체적인 경험 요인을 설문을 통해 분석하였다. 경험 만족에 영향을 미치는 요인을 회귀분석을 통해 확인하였고, 통계적으로 가장 유의미한 수치를 보이는 요인으로 3가지 항목을 확인하였다. 이 연구는 기존 공급자 기준의 선행 연구들과 달리 실제 사용자인 고객 경험에 초점을 두고 주요 경험 요인을 파악하였으므로, 향후 지역 서점의 발전에 도움이 될 것으로 기대한다.

Keywords

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Fig. 1. The Experience Economy's Four Realms of an Experience

Table 1. Classification of local bookstores

DJTJBT_2019_v17n3_371_t0001.png 이미지

Table 3. Result of regression analysis

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Table 2. Satisfaction of Experience Realms by Local Bookstores Classification

DJTJBT_2019_v17n3_371_t0003.png 이미지

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