Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Analysis of Women's Fitness Wear Colors -Focused on 2017 S/S-

여성 피트니스웨어 색채 분석 -2017 SS시즌을 중심으로-

  • Kim, Ri Ra (Dept. of i-Fashion design, Yuhan University) ;
  • Joo, Mi Young (Dept. of i-Fashion design, Yuhan University)
  • 김리라 (유한대학교 i-패션디자인학과) ;
  • 주미영 (유한대학교 i-패션디자인학과)
  • Received : 2019.03.16
  • Accepted : 2019.05.03
  • Published : 2019.05.30
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Abstract

This study aims to investigate the color characteristics of female fitnesswear by analyzing the status of color usage and color arrangement method of each item of female fitnesswear of sports brands. This study targeted eight global total sportswear brands. A total of 2956 colors of female sportswear were collected and analyzed from the homepage of each brand. As a result of analyzing the color of fitnesswear, first, the overall color of the fitnesswear showed high distribution centered on PB, Bk and R of low color tone, such as p and dkg. Moreover, bright tone colors were added for vitality and functional image of sports. Second, as a result of analyzing the color of each item, commonly, the PB, Bk and R had large proportions. Third, as a result of analyzing 2-color arrangements of fitnesswear, color arrangements including achromatic color had overwhelmingly higher frequency than color arrangements that had only chromatic colors. This shows that the color arrangement using achromatic color is important and has a higher preference. Fourth, as a result of extracting the representative color arrangement as color chip and comparing, the 2-color arrangement of female fitnesswear had the characteristics of the color arrangement of large area main color and small amounts of emphasized color centered on achromatic colors of Bk and W. This study is meaningful that it can be utilized as basic data for color planning of fitnesswear brands by subdividing female fitnesswear into 4 items and analyzing the color-tone and arrangement.

Keywords

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Figure 1. Color Distribution Chart

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Figure 2. Tone Distribution Chart

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Figure 3. Distribution Ratio 1% or More Representative Color Extraction

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Figure 4. Color Distribution Chart of Bra-top

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Figure 6. Color Distribution Chart of T-shirts

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Figure 5. Tone Distribution Chart of Bra-top

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Figure 7. Tone Distribution Chart of T-shirts

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Figure 8. Color Distribution Chart of Pants·Leggins

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Figure 10. Color Distribution Chart of Zip-up Jacket

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Figure 9. Tone Distribution Chart of Pants·Leggins

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Figure 11. Tone Distribution Chart of Zip-up Jacket

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Figure 12. Compare Colors by Item

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Figure 13. Compare Tone by Item

Table 1. Brand and Collective Colors for Research

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Table 2. Tone Distribution by Color

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Table 3. Color Combination on Women’s Fitness wear

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Table 4. Representative Color by Item

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Table 5. Color Combination on Women’s Fitness wear

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