Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Effect of Professionality of Franchise Education Program on the Satisfaction, Work Efficiency and Business Performance

  • Song, Ji-Hyun (Dept. of Franchise start-up management, Chosun College of Science & Technology) ;
  • Jo, Gye-Beom (Business administration, Honam University)
  • Received : 2019.10.25
  • Accepted : 2019.11.20
  • Published : 2019.11.29
Download PDF
⟨ Previous Next ⟩

Abstract

In this paper, We analyze the effect of professionality of franchise education program on the satisfaction, work efficiency and business performance, to find how to develop education program which is considered as important in franchise management and to propose ways of sustainable operation of franchise education program. In this study, we carried out survey for 224 users who have competed franchise education programs. We divided the professionality of franchise education program into education instructors, education contents, education environment and education methods through precedent study. For the verification of study hypothesis, we used single regression and multiple regression analysis to verify the relationship between variables. The core study results are as follows. First, professionality of franchise education program is positively related to the satisfaction. Second, professionality of franchise education is positively related to work efficiency. Third, satisfaction affects work efficiency. Fourth, satisfaction and work efficiency have positive effect on business performance. Based on these study results, we found that if education program suitable for the industry and subjects from instructors to education method is developed to improve the professionality of franchise program and continuous communication and improvement is made to increase satisfaction and work efficiency, the franchise education program will create good results.

본 연구는 프랜차이즈 교육프로그램의 전문성이 만족도, 업무효율성, 경영성과에 어떠한 영향를 미치는가를 분석하여, 프랜차이즈 경영에서 중요시되는 교육프로그램을 어떠한 방식으로 개발해야 하는지 그 방법을 찾는데 목적이 있으며, 프랜차이즈 교육프로그램의 지속적인 운영방안을 제안하고자 한다. 본 연구에서는 프랜차이즈 교육프로그램을 이수한 경험이 있는 이용자 224명을 대상으로 설문을 실시하였다. 선행연구를 통해 프랜차이즈 교육프로그램의 전문성을 교육강사, 교육내용, 교육환경, 교육방법으로 구분하였다. 연구가설의 검증을 위하여 단일 회귀분석, 다중회귀 분석을 실시하여 변수간이 관계를 검증하였다. 핵심 연구결과를 정리해보면 첫째, 프랜차이즈 교육프로그램의 전문성이 만족도에 긍정적 관계가 있는 것으로 나타났다. 둘째, 프랜차이즈 교육프로그램의 전문성이 업무효율성에 긍정적 관계가 있는 것으로 나타났다. 셋째, 만족도는 업무효율성에 영향을 미치는 것으로 나타났다. 넷째, 만족도와 업무효율성은 경영성과에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 연구결과로 볼 때 프랜차이즈 교육프로그램의 전문성 향상을 위하여, 교육강사에서 시작하여 교육방법까지 업종과 대상에 맞는 교육 프로그램을 개발하고, 만족도와 업무효율성을 높이기 위하여 지속적인 소통과 개선이 이루어지면, 좋은 성과를 낼 수 있는 프랜차이즈 교육프로그램이 될 것이다.

Keywords

References

  1. H. J. Lee, H. G. Kim et al., "Comparison of Franchise Employee Education Program in Korea, USA and Japan," The korean Society for Franchise Management, Vol. 12, pp. 33-51, Nov. 2009.
  2. H. G. Son, "A study of Transfer of the Foodservice Franchise Business Training," Kyonggi University, The Graduate School, Jun. 2013.
  3. M, G. Seo, "Franchise Management," Seoul, Byuri Communication, 2014.
  4. S. H. Han, G. C. Bae et al., “The Effect of Franchisor's Pre-open Support Services on Franchisee's Relationship Quality and Performance in Foodservice Franchise System,” The Korean Society for Franchise Management, Vol. 2, No. 1, pp. 152-172, Jun. 2011.
  5. S. B. Lee, K. U. Park et al., “Effects of Food-service Franchise Educational Programs in Relation to Educational Effectiveness and Relationship Performance,” The Korea Academic Society Of Tourism And Leisure, Vol. 26, No. 3, pp. 321-336, Mar. 2014.
  6. Gomez. M, Balkin. D. B et al., "Managing Human Resources," Prentice-Hall, pp. 125-130, Feb. 1995.
  7. A. R. Kim, E. J. Park, “A Study of The Relationship Among The Satisfaction of The Education, Educational Application, and Occupational Commitment of all Interns at Franchise hair salons,” Jounal of The Korean Society of cosmetology, Vol. 24, No. 2, pp. 288-295, Apr. 2017.
  8. J. H. Chio, E. J. Cho, “Foundation Study on A Development of Barista Training Program,” The Korea Academic Society Of Tourism And Leisure, Vol. 22, No. 6, pp. 595-606, Nov. 2010.
  9. K. Y. Kim, M. E. Ko, “Effects of education and training of hotel employees on organizational commitment and job performance,” International Journal of Tourism and Hospitality Research, Vol. 27, No. 4, pp. 347-359, Aug. 2013.
  10. Holton, E. F, "Holton's Evaluation Model: New Evidence and Construct Elaboration," . Advances in Developing Human Resour, Vol. 7, No. 1, pp. 37-54, Feb. 2005. https://doi.org/10.1177/1523422304272080
  11. B. O. Kang, J. H. Lee et al., "A Study on Policies and Strategies for Fostering Franchise Industry by Analysing Critical Success Factors of Franchise Business," Journal of Distribution Research, Vol. 14, No 5, pp. 153-184, Dec. 2009.
  12. Al-ammar, S. A, "The Influence of Individual and Organizational Characteristics on Training Motivation and Effectiveness," State University of New York at Albany, 1995.
  13. S. H. Hwang, K. J. Kwon et al., "The Effect of Management Development Program on Self-Efficacy and Organizational Effectiveness in the Food Service Industry," Journal of Foodservice Management, Vol. 15, No 3, pp. 289-312, Jun. 2012.
  14. J. S. Lee, L. N. Chung, “The Effects of the Favorability of Korean Food on the Favorability of Korean Wave, Country Image, and Visit Intention to Korea : Focused on Young Vietnamese,” Journal of Korean Contents Academy, Vol. 17, No. 7, pp. 320-331, Jul. 2017.
  15. P. G. Baek, "Perception on the satisfaction, educational experiences, learning outcomes of general education: Mainly with 'A' University," Korean Journal of General Education, Vol. 6, No. 1, pp. 431-466, Mar. 2012.
  16. Letcher, D. W, Neves, J. S, “Determinants of undergraduate business student satisfaction,” Research in Higher Education Journal, Vol. 6, No. 3, pp. 1-26, Sep. 2010.
  17. B. S. Min, W. J. Park et al., “A Study on the Relationship Among Brand Authenticity, Brand Identification, Educational Satisfaction, Brand tTrust, Recommendation and Re-Contract Intention in the Pharmacy Franchisee,” Asia-Pacific Journal of Business Venturing and Entrepreneurship, Vol. 14, No. 4, pp. 143-160, Aug. 2017.
  18. S. Y. Shin, S. Y. Kwon, “A Structural Analysis on university student's career-decision, self-directed learning, learning flow, and learning outcomes,” The Journal of Learner-centered Curriculum and Instruction, Vol. 14, No. 7, pp. 167-185, Jul. 2014.
  19. J. M. Kang, J. H. Lee, "A Study on the Effects of Job Education and Training Program on task Efficiency and Job Satisfaction," The Korean Entertainment Industry Association, pp. 68-73, Nov. 2017.
  20. J. S. Ryu, "A Study on the effect management of human resource in Hotel," Kyonggi University, The Graduate School, Jun. 1999.
  21. H. R. Kim, " A Study on the Job Professionalism and the Job Efficiency of Hotel Confectionary & Bakery Employees," Journal of Foodservice Management), Vol. 8, No. 1, pp. 205-224, Apr 2005.
  22. H. G. Park, "An Empirical Study on the Effects of the Management Quality on Management Performance," IN-Cheon University, Doctoral degree, Feb. 2011.
  23. S. N. Lee, "A Study on the Influences of the Service Orientation on the Business Performance in Hotel Employees," An-Yang University, Doctoral degree, Feb. 2010.
  24. J. M. Park, Y. S. Ko, “A Study on Relationship among Cooperation between Head Office of Franchise and Its Affiliates, Service Quality and Performance,” Journal of Industrial Economics and Business, Vol. 23, No. 3, pp. 1399-1416, Jun. 2010.
  25. Kalplan, R. S, Norton, D. P, "Transforming the Balanced Scorecard from Performance Measurement to Strategic Management," Accounting Horizons, Vol. 15, NO. 2, pp. 147-160, Feb 2001. https://doi.org/10.2308/acch.2001.15.2.147
  26. S. H. Jeong, "A Study on the relations between the knowledge management process and the management performance," Journal of Business Education, Vol. 12, pp. 131-149, Dec. 2007.
  27. D. H. Cheon, “A study on the effects of entrepreneurial orientation on market orientation, learning orientation, and management performance in the travel industry,” International Journal of Tourism and Hospitality Research, Vol. 33, No. 3, pp. 99-113, Nov. 2019. https://doi.org/10.21298/IJTHR.2019.3.33.3.99