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Influence Factors of Intent to Purchase Personalized Controller Product Design in 3D Printing Environment

3D 프린팅 환경에서 개인 맞춤형 컨트롤러 제품디자인 구매 의도의 영향요인에 관한 연구

  • Park, Jun-Hong (Department of Business Administration, Honam University) ;
  • Lee, Junsang (Department of Product Design Engineering, Dong-Eui University)
  • Received : 2020.04.06
  • Accepted : 2020.05.06
  • Published : 2020.07.31

Abstract

Due to the recent development of 3D printers, interest in 3D printing is growing. 3D printing should reflect individual needs and various requirements by designing products to suit the user's requirements. Research on how to use 3D printed products for the purpose of purchasing products according to user's demand characteristics is insufficient. Therefore, this study conducted a survey and statistical analysis to find out the factors influencing the intention of purchasing custom controller products in 3D printing environments. Research has confirmed that user innovation and convenience safety are important factors for the satisfaction and purchase intent of personal-tailored controller products. Considering user innovation, convenience, and safety when producing controller products using 3D printing, it is expected that value of custom controller manufacturing can be increased. Research is needed on the personalized product development framework that successfully introduces and systematically supports the production methods of personalized products in the early stages.

최근 3D 프린터의 발전으로 인하여 3D 프린팅에 대한 관심이 커지고 있다. 3D 프린팅은 사용자의 요구특성에 맞도록 제품을 설계하여 개인의 욕구와 다양한 요건들이 반영되어야 한다. 3D 프린팅 제품이 사용자의 요구특성에 따른 제품 구매 의도에 관한 활용방안 연구는 미흡하다. 따라서 본 연구는 3D 프린팅 환경에서 개인 맞춤형 컨트롤러 제품 구매 의도의 영향요인에 대하여 알아보기 위하여 설문조사 및 통계분석 하였다. 연구결과 사용자의 혁신성과 편의성 안전성이 개인 맞춤형 컨트롤러 제품의 만족과 구매 의도에 중요한 요소임을 확인하였다. 3D 프린팅을 활용한 컨트롤러 제품 제작 시 사용자의 혁신성과 편의성, 안전성을 고려한다면 개인 맞춤형 컨트롤러제작의 가치를 높일 수 있을 것으로 예상된다. 개인 맞춤형 제품의 생산방식을 초기에 성공적으로 도입하고 이를 구체적이고 체계적으로 지원하는 개인 맞춤형 제품 개발 프레임워크에 관한 연구가 필요하다.

Keywords

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