Townscape design is now considered to be the most important part in city management as a means to improve the life quality of its dwellers. Therefore, the recognition of local autonomous entities and local residents on townscape has been greatly changed. As a part of this effort, the plan to improve the townscape of the central rotary district in Geochang-eup has been examined in multilateral ways. In this plan, first, improvement for proper buildings was studied. Second, betterment for street furniture around the central rotary was considered. Third, making a landscape square around it was also investigated. Based on those considerations, this article intends to suggest directions for improving the commercial buildings of the central rotary district which has the greatest symbolicity in Geochang-eup. To achieve the goal, this paper conducted a survey to the dwellers beforehand in order to investigate their recognition on creating townscape for the central rotary district and collected their opinions on it. According to the result, among the elements of townscape in the shopping district around the rotary, the externals of the buildings such as signboards, color, and shape and the pleasantness part like the maintenance of telegraph poles occupied the highest portion on the street. And It is proposed 4 Alternative plans for the improvement of commercial building design in the central rotary district of geochang-eup.