• The Journal of the Korea Contents Association
• /
• v.21 no.10
• /
• pp.127-137
• /
• 2021

YouTube beauty content channels that utilize various topics and formats are undergoing quantitative and qualitative expansion. This study selected the top five channels represeting major domestic and foreign beauty brands, fashion magazines and beauty influencers through Statista and conducted a case study focusing on them. It will connect to a strategy for increasing beauty-related content by comparing content characteristics according to content producers. Also, it will help to reveal what types of content will be appealing more attractive to consumer. The result has shown that the growth of YouTube platforms has transformed passive consumers into new communicators by diversifying sources of product information. In addition, as content of different type was consumed by different producers, producer-oriented content was produced rather than objective journalistic gaze. Therefore, it was found that the delivery of 'brand values' that can strengthen the relationship between consumers and brands along with various entertainment elements that are effective for millennial in the future.

• Fashion & Textile Research Journal
• /
• v.24 no.5
• /
• pp.605-617
• /
• 2022

The purpose of this study was to investigate the influence of retailing types on consumers' omnichannel experience while purchasing fashion products. The omnichannel experience occurs when retailers provide seamless customer experience across the various touchpoints of retail channels. In this empirical study, retail types were categorized into single-brand stores and multi-brand stores, and the relationship among store loyalty, brand loyalty, and customer retention was observed by the research model. A survey was conducted on the global consumers who had experience in purchasing fashion products via the omnichannel using Amazon Mechanical Turk; as a result, 351 responses were analyzed. The mediating and moderating effects of loyalty constructs and retail types were analyzed using Process Macro 4.0. The results indicated that a seamless omnichannel experience affects customer retention by mediating store loyalty and brand loyalty; additionally, the dual mediating effect of store loyalty and brand loyalty was significant. The moderating effect according to retail type was identified, and the moderated mediation effect of store loyalty was validated. The results showed that multi-branded retailers' store loyalty had a stronger influence on customer retention than that of single-brand retailers and exhibited the relationship between store loyalty and brand loyalty as well as retail types (single vs multi) in a seamless omnichannel customer experience.

• Journal of the Korea Society of Computer and Information
• /
• v.15 no.9
• /
• pp.77-85
• /
• 2010

As various convergency products have been actively developed, the study on user interface has been conducted a lot, and for more specific direction, users' experience-oriented user interface from user-oriented studies is recently developed. Such a tendency aiming to focus on product development to express users' emotion, the next step in the user-oriented development had difficulties in an objective approach, so the data based on previous users' experiences were presented as the basic data to establish user interface design process with grounds and design direction, and therefore it is available to show more specific and objective grounds. From this perspective, such psychological variables showing users' experiences like age and job are studied through surveys of users at the development of products, and products according to the variables are released. On the other hand, the products considering psychological difference distinguishing users' experiences as the cultural cap are not progressed yet. Despite the understanding of cultural difference, its decisive grounds are hard to distinguish like age, and job. Therefore, the cognitive concept about how to design menu information structure according to accident types that can be considered regarding user interface design among theoretical backgrounds about cultural difference. As the category according to the range of things among accident types, it is divided into analytical type and relational type to conduct a test on similarity and relations about the representative digital TV's menu information of the convergency product. As the result, analytical type and relational type showed difference and this study aims to use menu information concept considering this difference as explanatory variables of the users' experience-oriented development.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.16 no.1
• /
• pp.147-159
• /
• 2021

After the 2020 Corona 19 pandemic, consumers' online consumption is increasing rapidly, and non-store online retail channels are showing high growth. In particular, social media is gaining its status as a social media market where direct transactions take place in the means of promoting companies' brands and products. In this study, changes in consumer behavior after the Corona 19 pandemic are different in choosing online shopping media such as existing online shopping malls and SNS markets that can be classified into open social media and closed social media when purchasing agri-food online. We tried to find out what type of product is preferred in the selection of agri-food products. For this study, demographic characteristics of consumers, perceived risk of consumers, and dietary lifestyle were set as independent variables to investigate the effect on online shopping media type and product selection. The summary of the empirical analysis results is as follows. When consumers purchase agri-food online, there are significant differences in demographic characteristics, consumer perception risks, and detailed factors of dietary lifestyle in selecting shopping channels such as online shopping malls, open social media, and closed social media. Appeared to be. The consumers who choose the open SNS market are higher in men than in women, with lower household income, and higher in consumers seeking health and taste. Consumers who choose the closed SNS market were analyzed as consumers who live in rural areas and have a high degree of risk perception for delivery. Consumers who choose existing online shopping malls have high educational background, high personal income, and high consumers seeking taste and economy. Through this study, we tried to provide practical assistance by providing a basis for judgment to farmers who have difficulty in selecting an online shopping medium suitable for their product characteristics. As a shopping channel for agri-food, social media is not a simple promotional channel, but a direct transaction. It can be differentiated from existing studies in that it is approached as a market that arises.

• Journal of Digital Convergence
• /
• v.14 no.7
• /
• pp.403-409
• /
• 2016

This study is a food shopping experience of omni-channel. Food threats and healthy living concerns bring different channels in led to increase reasonable way such as various demand. Omni-channels should be premised on understanding customer behavior as well as empirical user types in which considerations including the value of experience and understanding consumer behavior. Online survey result showed that, (1)offline food shopping, major retail store with quality, buy fresh food directly 2~3 times a month (2)online food shopping, e-commerce site with costs, buy fruits & nuts 2~3 times a month. After in-depth interview with eight high quality participants, I analyzed needs for food shopping experience in regard to the four steps food purchasing journey then derived a persona with integral value 'health' and 'diet'. It is classified into two types. One is the primary persona, family and health oriented, considering household money 'saving', and other is secondary persona, work and personal oriented, looking forward to 'automatic supply'. The result of this study provided an insight that help us explore ways to resolve function and services in the context of a healthy and balanced diet for improving food shopping experience of omni-channel.

• The Journal of the Korea Contents Association
• /
• v.20 no.3
• /
• pp.10-17
• /
• 2020

This study examines the interaction effects between branded contents' ending types(happy ending, non-happy ending) and the level of product involvement(high involvement, low involvement) on consumer's negative responses. Results suggest that the level of product involvement had no significant effect on consumer responses since product on video clips was not closely linked to the contents' message. Selective empathy is identified as the happy ending type of branded contents had a greater effect on consumer's negative responses than the non-happy ending type of. It is an apparent new phenomenon shown among the young after 2000s. Moreover, the interaction between contents' ending types and the level of product involvement had a significant effect on consumer's negative responses. Two interaction terms (i.e. happy ending and low product involvement; non-happy ending and high product involvement) are the viable message strategies to weaken the consumer responses in terms of 'dislike'.

• The Journal of the Convergence on Culture Technology
• /
• v.5 no.4
• /
• pp.209-215
• /
• 2019

The purpose of this study is to suggest the development of interactive services and technologies in the media industry. Through the analysis of domestic two-way broadcasting contents service, this study analyzed platform and services type according to service type of terrestrial broadcasting, SO operator and Telco. Also, by identifying the characteristics of interactive programs(open, interactive, personalized, stereoscopic), this study propose important convergence possibilities of the future providers and development plans through supporting technologies and services for each characteristic. In the case of terrestrial broadcasters, ARS, web sites and mobile apps were mostly provided in both directions, and SO and satellite broadcasting operators were found to provide diversity in interactive service operation using data domain. In the case of IPTV companies, most of them provide interactive services with additional video or information service through adjustment button or app, and cable TV operators had more adjustment data broadcasting than exclusive use data broadcasts. Therefore, domestic interactive broadcasting service type needs convergence type of revenue model needs and needs to be converted into new competitive interactive broadcasting program service environment.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.13 no.9
• /
• pp.1811-1818
• /
• 2009

This paper is about the research to maintain and enhance the flow of data of the wireless traffic control. Various types of burst traffic that were found at TCP window flow control have been removed or mitigated using the two-way traffic control. Currently, TCP ACK Compression problem appears during the transmission of the wireless communication control channel because the queues are mostly located at the end system. Therefore, in this paper, the periodic bursty characterist of the source IP queue wilt be analyzed to predict the maximum value of queues. And then the prediction tool will be applied to wireless communication traffic control to handle symmetric traffic as to increase the throughput and improve the performance.

• Proceedings of the KIEE Conference
• /
• 2005.07a
• /
• pp.72-74
• /
• 2005

전력선통신은 현재 홈 네트워크 및 검침기술과 같은 다양한 분야에서 활발하게 응용이 되고 있는 기술이다. 이러한 전력선 통신을 위한 전송선로는 통신을 위한 정보데이터를 전송하는 기능과 더불어 선로상의 전력 부하들을 위한 전력 공급용으로서의 용도도 가지고 있다. 그러므로 선로상의 부하변동은 다양한 형태의 임 펄스 잡음을 야기 시키고 이러한 임펄스성 잡음은 전송 데이터에 군집에러를 발생시킴으로써 통신성능을 크게 열화 시키는 요인이 되고 있다. 따라서 효율적인 전력선 통신시스템을 위해서는 전력 선로상의 임펄스 잡음의 특성을 명확히 분석하고, 그에 따른 에러제거기법을 적용하는 것이 필수적이라고 할 수 있다. 이러한 관점에서 본 논문에서는 새롭게 가정의 전력 선로에 연결되는 부하들의 동작 및 변동에 따른 임펄스 잡음 특성을 다양한 부하의 유형별로 디지털 하드웨어를 이용하여 실측 및 분류한 후, 새롭게 도출한 임펄스 잡음 모델을 기반으로 순방향 오류정정방식(FEC;Forward Error Correction)인 컨벌루션 부호화(Convolution Coding) 및 인터리빙(Interleaving) 방식을 가미하여 시스템의 비트오율 개선효과를 확인하였다. 본 논문에서 수행된 새로운 실측기반의 임펄스 잡음이 반영된 채널부호화 방식에 의한 성능평가 결과는 향후 홈네트워크기반의 전력선 통신시스템의 실질적인 참고데이터로서 유용하게 활용되리라 기대된다.

• Journal of Labour Economics
• /
• v.23 no.1
• /
• pp.27-45
• /
• 2000

An analysis of factors determining the quality of labor-management realtions shows that they include the external environment factors, the agent factors representing spirits and strategies of unions and employers, and the process factors of interaction channels in bargaining, consultation, and participation. It is found from recent research results that the spirits and strategies of unions and employers is the most important factor and that communication, consultation and sincere bargainings between them are the next most important, while environment factors are rarely important. It is suggested that mutual trust and respects, information sharing, sufficient communication and consultation, joint workplace innovation, and industry-level labor-management consultation are effective tools for good industrial relations.