• Title/Summary/Keyword: Fashion innovativeness

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The Effects of Adult Women's Innate Innovativeness on Involvement and Fashion Innovativeness (성인여성의 내재적 혁신성이 관여와 유행혁신성에 미치는 영향)

  • Jun, Dae-Geun;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.11
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    • pp.1739-1749
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    • 2008
  • This study aimed to investigate the effects of innate innovativeness of young female adults on involvement and fashion innovativeness. To explain conceptual structure of adult women's fashion innovativeness, 4 dimensions of innate innovativeness were adopted as explanatory variables, and fashion involvement and clothing involvement were included as mediating variables. Date collecting using written survey instrument yielded 801 complete responses from female consumers aged between 20 and 39. Factor analysis on innate innovativeness resulted in 4 dimensional structures of innate innovativeness for the sample: uniqueness seeking, risk taking, newness seeking and dramatic stimulus seeking. All of these significantly and directly affected fashion innovativeness, however, uniqueness seeking, newness seeking and dramatic stimulus seeking except risk taking significantly and indirectly affected fashion innovativeness through fashion involvement and clothing involvement.

Influences of Consumers' Fashion Innovativeness and Technological Innovativeness on Attitudes and Buying Intention toward Smart Clothing (소비자의 유행혁신성과 기술혁신성이 스마트 의류에 대한 태도와 구매의도에 미치는 영향)

  • Kang, Keang-Young;Jin, Hyun-Jeong
    • Fashion & Textile Research Journal
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    • v.9 no.1
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    • pp.35-40
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    • 2007
  • Smart Clothing is digital wear progressed from wearable computer that the function of clothing is unified with that of a computer to extend human ability in everyday life. To study consumers' perception and responses toward the Smart Clothing, this study tested the influence of fashion innovativeness and technological innovativeness on attitudes and buying intention related to the Smart Clothing. Data were collected through a survey with 256 male and female adults in age from 18 to 45 year old. The results of Pearson correlation analysis revealed that there was not a positive relationship between fashion innovativeness and technological innovativeness. Multiple regression analysis indicated that fashion innovativeness was a significant predictor of attitudes and buying intention regarding the Smart Clothing. In addition, respondents were classified into four groups according to the scores of their fashion innovativenss and technological innovativeness. A series of ANOVA and Duncan test were used to determine if significant differences existed among four groups. The group having high level of innovativeness on both fashion and technology had the most positive attitudes toward smart clothing. The individuals having cognitive experiences of the Smart Clothing had higher level of fashion innovativeness and more positive attitudes to it. Based on these findings, recommendations for the developer of Smart Clothing and future research are offered.

The Effects of Fashion Innovativeness and Purchase Situation Factors on Fashion Adoption among Adult Women (성인여성의 유행혁신성과 구매상황 요인이 유행채택행동에 미치는 영향)

  • Jun, Dae-Geun
    • Journal of the Korean Home Economics Association
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    • v.46 no.8
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    • pp.109-120
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    • 2008
  • This study aimed to identify the effects of adult women's fashion innovativeness and purchase situation factors on fashion adoption. To explain women's fashion adoption at the point of clothing purchases, fashion innovativeness and 3 dimensions of purchase situation were adopted as explanatory variables. Total usable questionnaires were obtained from 801 women aged between 20 and 39. Factor analysis on purchase situation resulted in 3 dimensional structures of purchase situation: Store atmosphere, Store policy and Pre-purchase condition. Women groups divided by fashion innovativeness level showed meaningful differences in their purchase situation level and fashion adoption level. Women groups divided by 3 dimensions of purchase situation also showed significant differences in fashion innovativeness level and fashion adoption level. Fashion innovativeness, Store atmosphere and Pre-purchase condition except Store policy positively affected fashion adoption.

Identifying the Consumers Purchasing Fashion Products Designed by Emerging Designers -Focused on the Role of Fashion Innovativeness and Price Sensitivity- (신진 패션 디자이너 제품의 소비자에 대한 고찰 -유행 혁신성과 가격 민감성의 역할을 중심으로-)

  • Shim, Soo In
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.6
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    • pp.1124-1140
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    • 2017
  • The purposes of this study are to (1) explore the characteristics of consumers who purchase products designed by rising fashion designers, and (2) examine the effects of consumer fashion innovativeness and price consciousness on consumer responses toward the products (i.e., product innovativeness, perceived value, and purchase intention). A total of 469 adult consumers aged 19 to 59 responded to an online survey that consisted of a stimulus (i.e., news article introducing new brands of rising fashion designers) and measurement items. As a result, 20% of respondents are found to be customers of rising fashion designers. These buyers (vs. non-buyers) are characterized as female, high income, and high interest toward rising fashion designer products. The findings from structural equation modeling show that fashion innovativeness and price sensitivity have significant, positive effects on product innovativeness and perceived value that further increase purchase intention. These relationships are significant in terms of perceived value dimensions, except for the relationship between social value and purchase intention. Both fashion innovativeness and price sensitivity have significant and positive effects on social, emotional, economical, and functional values. The emotional, economical, and functional values also have significant, positive effects on purchase intention. The implications of these findings are discussed in the conclusion.

The Relationships between Clothing Involvement, Fashion Innovativeness, and Fashion Opinion Leadership (의복관여와 유행혁신성, 유행의견선도력과의 관계)

  • 조필교
    • Journal of the Korean Home Economics Association
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    • v.34 no.5
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    • pp.223-234
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    • 1996
  • This paper intends to examine the relationship between the consumer's enduring involvement toward clothing product, fashion innovativeness, and fashion opinion leadership. Specific purposes of the study are: 1) to identify dimensions of the enduring involvement toward clothing based on the theoretical framework; 2) to find out the effects of clothing involvement on fashion innovativeness and fashion innovativeness,m fashion opinion leadership, and demographic variables. The Likert Type questionnaires were used to measure clothing involvement, fashion innovativeness, and fashion opinion leadership. Samples of 389 women(college students, career women, housewives) living in Taegu area were analyzed by factor analysis, Pearson's correlations, t-test, and multiple regression analysis. Main results of the study are as follows: 1) Concept of the enduring involvement toward clothing is composed of five dimensions: fashion, importance, pleasure, self-expression, and perceived buying risk. 2) The clothing involvement is found to have significant influences on fashion innovativeness and fashion opinion leadership. 3) The relationships between the clothing involvement, age, educational level, and marital status are found to be statistically significant.

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Predicting Fashion Innovativeness by Perceived Attributes of Innovation (패션 예측과 지각된 혁신의 특성)

  • 정혜영
    • The Research Journal of the Costume Culture
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    • v.1 no.2
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    • pp.113-130
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    • 1993
  • The purpose of this study was to investigate the role of perceived attributes of innovation in predicting the fashion innovativeness of female college students and to compare results with the predictive efficacy of selected psychographic variables. The data were analyzed by factor analysis and stepwise multiple regression. Frequency, percentage and man values were used to evaluate the descriptive data. The major findings derived from analysis are as follows: 1. Of the psychographic variables used to predict fashion innovativeness fashion interest was the most predictive of fashion innovativeness followed by venturesomeness. 2. So only perceived attributes variables found to be predictive of fashion innovativeness was perceived risk.

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Fashion product purchase criteria, fashion information sources, and attitudes toward eco-friendly and fast fashion products based on consumer innovativeness and nostalgia (소비자 혁신성과 노스탤지어 성향에 따른 패션상품 구매기준, 패션정보원 활용, 패스트 패션상품과 친환경 패션상품에 대한 태도 특성)

  • Seo, Min Jeong;Jun, Dae-Geun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.2
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    • pp.1-13
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    • 2019
  • The objectives of this study are (1) to classify fashion consumers based on innovativeness and nostalgia and (2) to explore the differences in product purchase criteria, fashion information sources, and attitudes toward eco-friendly and fast fashion products among the identified groups of consumers. A total of 327 respondents were clustered into four distinct groups: (1) high innovativeness and low nostalgia, (2) high innovativeness and high nostalgia, (3) low innovativeness and high nostalgia, and (4) low innovativeness and low nostalgia. The four groups showed significant differences in the purchase criteria of quality, design, and brands and no difference in the criteria of functionality and washing methods. The four groups preferred different sources of fashion information: fashion magazines, people in the street, and salespeople, but did not differ in terms of social networking services (SNS) and in-store displays. While the four groups had significantly different attitudes toward eco-friendly fashion products, they did not show differences in attitudes toward fast fashion products, excluding usefulness. These meaningful results provide guidelines for developing more effective merchandising strategies for both eco-friendly and fast fashion products.

The Effects of Fashion Innovativeness and Style-Innovation Attributes of Fashion Adoption (유행혁신성과 스타일 혁신속성이 유행채택에 미치는 영향)

  • Jun, Dae-Geun;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.10
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    • pp.1564-1574
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    • 2009
  • This study identifies the effects of fashion innovativeness and style-innovation attributes of young female adults in fashion adoption. Date collecting using a written survey instrument yielded 801 complete responses from female consumers between the ages 20 and 39. A factor analysis on style-innovation attributes resulted in 5 dimensional structures: relative advantage, compatibility, trialability, observability, and perceived risk. 5 groups divided by the level of fashion innovativeness showed meaningful differences on style innovation attributes. The more a group showed fashion innovativeness, the higher the level of relative advantage, compatibility, trialability, and observability the group expressed, but the more a group showed fashion innovativeness, the lower the level of perceived risk expressed by the group. To analyze fashion adoption of the samples, 5 dimensions of style-innovation attributes and fashion innovativeness were adopted as explanatory variables. All of these variables (except observability) significantly and positively affected fashion adoption; however, perceived risk significantly and negatively affected fashion adoption.

Gender Differences in the Effects of Fashion Innovativeness and Fashion Involvement on Attitudes toward Apparel Recycling (패션혁신성 및 패션관여도가 의류재활용 태도에 미치는 영향: 남녀 비교 연구)

  • Lee, Minsun
    • Fashion & Textile Research Journal
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    • v.20 no.6
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    • pp.669-678
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    • 2018
  • With increasing concerns about environmental issues that can result from apparel and textile disposal, the recycling methods for discarded fashion products have gained significant attention. As the influential drivers of consumer purchasing and consuming behaviors, fashion innovativeness and fashion involvement can play important roles in forming consumer attitudes toward apparel recycling. The purpose of this study was to (1) investigate consumer attitudes toward three different methods of apparel recycling including resale, reform, and donation, (2) examine the effects of fashion innovativeness and fashion involvement on consumers' apparel recycling attitudes, and (3) identify gender difference in the relationships among fashion innovativeness, fashion involvement, and recycling attitudes. Using a web-based survey, data were collected from 281 Korean consumers who were in their 20s and 30s. Overall, both male and female consumers revealed the most favorable attitudes toward apparel recycling through donation, followed by reform, and resale. The findings suggest that consumer traits, such as fashion innovativeness and fashion involvement, are important factors predicting male consumers' apparel recycling behaviors. Those male consumers who perceive fashion as important were more interested in apparel recycling than those males who put low importance on fashion. Male fashion innovators were less likely to recycle their unused and old apparel items. Further studies identifying antecedents of female consumers' attitudes toward apparel recycling are warranted.

Consumer Characteristics and Shopping for Fashion in the Omni-channel Retail Environment

  • RYU, Jay Sang
    • Asian Journal of Business Environment
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    • v.9 no.4
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    • pp.15-22
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    • 2019
  • Purpose: Omni-channel retailing is a new retail phenomenon. Consumers in the omni-channel environment do not rely on one channel but integrate different channels from the same retailers freely during a particular shopping journey. The purpose of this study is to better understand omni-channel shoppers in the fashion retailing context. The present study uses consumer characteristics -- fashion innovativeness, technology innovativeness, and fashion purchase involvement -- as determinants predicting consumers' omni-channel shopping intentions for fashion products. Research design, data, and methodology: Data were collected from 403 U.S. consumers, and the Structural Equation Modeling (SEM) was performed to test proposed hypotheses. The survey for this research consisted of three parts. The first part measured consumer traits in terms of their innovativeness and purchase involvement. The second part was designed to measure consumers' omni-channel shopping intentions, and the third part gathered consumer demographic information. Results: The findings confirmed that fashion innovativeness, technology innovativeness, and fashion purchase involvement positively affected consumers' omni-channel shopping intentions. Conclusions: Fashion retailers should integrate various customer touchpoints and offer mobile-enabled technologies to boost consumer traffic to both online and offline stores. They also need to create a shopping environment that is optimized for customer engagement in various shopping processes and allow them to explore different shopping channel options for best purchase decisions.