The purpose of this study is to examine the components of market orientation of apparel firms and to examine the influence of market orientation, and salesperson's job performance on the salesperson's job satisfaction. Data were obtained from 547 shop-masters working at L' Department Stores in Seoul and Bundang. Statistics used for data analysis were frequency, factor analysis, cronbach's and multiple regression analysis. The results can be summarized as follows: (1) The market orientation of apparel firms is composed of three factors: information generation, information dissemination, and the responsiveness to market information. (2) Market orientation was found to have a positive effect on salespeople's job satisfaction. (3) salespeople's job performance was found to have a positive effect on salespeople's job satisfaction.

The purpose of this study was to investigate whether customers' fashion involvement, brand familiarity, and expertise of negative information moderate the influence of the original brand attitudes on the attitude toward extended brand attitudes in the fashion market. For these purposes, four hypotheses were developed and data was collected from 480 students. Data was analyzed using SPSS methods such as factor analysis, frequency, 1-test, and moderated regression analysis. The results were as follows; first, it was found that the original brand attitudes positively influence the extended brand attitudes. Second, the influence of the original brand attitudes on the extended brand attitudes was stronger when fashion involvement was high rather than low. Third, in the case that perceived similarity between the original and the extended product classes was high, the influence of the original brand attitudes on the extended brand attitudes was stronger when brand familarity was high. Fourth, the influence of original brand attitudes on the extended brand attitudes was stronger when the perceived expertise of negative information source on the extended brand was high. Therefore, the results suggest that extending brands requires the systematic brand management considering customers' variables such as fashion involvement, brand familiarity, negative information etc. Also, it seems that the brand strategy should be based on the segmentation for targeted customers' characteristics.

The purpose of this study is to provide total data of real body-type and self-evaluation about it. The subjects were 614 middle-aged women between 35 and 59 years old. Data were collected through measurement and a questionnaire survey on self-evaluation. The results of self-evaluation of body are as follows; 1. As the result of the recognition degree analysis, people consider themselves thicker, shorter or smaller than what they really we, regardless of ages and types. In addition, the women of younger group rather than the women of older group consider themselves bigger/thicker and shorter than what they really are. They think that the items of waist girth, abdominal girth, hip girth, upper arm girth. and thigh girth are thicker than the other items, however, among girth items the size of bust girth is smaller than the other items. The women of the late middle-aged group consider their somatotype thicker/bigger and shorter than the women of the early middle-aged group do. 2. As the result of body cathexis for each part, women in general rum out themselves not to be satisfied with their body parts, regardless of ages and types. Particularly, they are not satisfied with abdominal girth, weight, hip girth. According to the age bracket, the women in the older group are more satisfied than the women of younger group in terms of their body. According to somatotype, women in tall and slim groups are more satisfied with their body. The women of the early middle-aged group turn out not to be satisfied with girth items while the women of the late middle-aged group are not satisfied with length items.

The purpose of this study was to investigate the effects of service quality of apparel stores, evaluative criteria and clothing involvement on the consumer satisfaction. Data were collected from 481 women consumers living in Busan and analysed by frequency analysis, factor analysis, Cronbach's , cluster analysis, t-test and discriminant analysis. The results showed that consumers who highly involved symbolism of apparel were more influenced by salesperson service and store atmosphere, and were more effected by prestige/brand royalty of apparel than those who highly involved pleasure of apparel. Those who had high scores in symbolism involvement were more satisfied with consumer satisfaction in apparel buying behaviors than those who highly involved pleasure of apparel. The service quality was the influenced variable on consumer satisfaction related to apparel products than the others. Especially, salesperson service and store atmosphere in service quality were important to the satisfaction perceived by consumers in apparel buying process.

This paper discussed the assessment of hand of Tencel denim fabrics finished by enzymatic hydrolysis. The subjective hand and the preference of Tencel denim fabrics were evaluated using the developed scale. The factors affecting consumers taste for Tencel denim fabrics were analyzed by statistics using SAS program. Also, the effects of cellulase treatment on the properties of Tencel denim fabrics were evaluated by the subjective hand measurements. The results are as follows: As the weight loss increased. fabrics were evaluated as finer, smoother, softer, warmer, more refined (surface properties), more compact and weaker (durability), more flexible, flossier, lighter, softer, thinner (sense of weight), more elastic, and less wrinkly (shape recovery). Fabrics were evaluated to have the dry touch regardless to the rate of weight loss (moisture properties). Overall hand preference of Tencel denim fabrics was in the side of not preferred. Hand of Tencel fabrics seems not to appeal to Korean people. Color preferences were not significantly different among five groups. The correlations between subjective hand and preference showed that fine, smooth, flexible, warm, refined, loose, soft, dry touches were preferred in Tencel denim fabrics.

The purposes of this research lie in developing dress shirts pattern targeting adult males between 25-34 years of age and presenting the rules of grading according to the real circumstances of dress shirts industry. The findings of this research are as follows: 1. The surveyed companies kept different size systems ranged from 5 to 18. They kept different size systems each other, and the pattern making was conducted by modification of the collar size, chest size, etc of the pattern developed through each company's know-how. All the surveyed companies were using point method of grading. 2. The method of the research pattern was to adopt N/6+1(cm) for the width of the back of the neck. N/6 for the front neck, N/6+2 for the depth of the front neck, B/6+7 for the shoulder width, B/6+5.5 for the breast width, B/4+5 for the whole width (back), B/4+4 for the whole width (front), B/4+3.5 for the depth, AH/2+0.5 for the back arm hole, AH2+1 for the front arm hole. 3. The grading rule was made after classifying the sizes into 14 centered on the standard size 40. Through the wearing test of research grading rule, 1 found the suitability of grading size 36 and 43 satisfiable.

This study shows the colorfastness, antibacterial activity, and deodorizing effect about cotton and silk fabrics dyed with Lithospermi Radix Extract. In the case of colorfastness, the light colorfastness showed the lowest grade, the other colorfastness was relatively good. However there are some differences according to fabrics and mordants. In the case of antibacterial activity to Staphylococcus aureus, the cotton fabrics had the most antibacterial effect at the dyed fabrics that had been mordanted SnC1$_2$ㆍ2$H_2O$, and the silk fabrics had the most antibacterial effect at the dyed fabrics that had been mordanted A1($CH_3$COO)$_3$. In the case of deodorizing effect, the cotton fabrics showed the most deodorizing effect at the dyed fabrics that had been mordanted SnC1$_2$ㆍ2$H_2O$, and the silk fabrics showed the comparatively high antibacterial effect at the dyed fabrics that had been mordanted both SnCl$_2$ㆍ2$H_2O$ and Al($CH_3$COO)$_3$.

Subjective sensorial experiment was executed with 43 subjects to find the relationships between the sensibility of jacket styles and the handle of wool fabrics. The handle and sensibility of wool fabrics were significantly different according to the wool types, and the handle was defined as two axis of Wild/Exquisite vs. Thin/Thick. The sensibility of jacket styles was different by the types of jacket styles, and the jackets were displayed in the 2D of Masculine/Feminine vs. Country/urban according to the factor analysis using 8 sensibility words. The best-appropriate jacket styles for each wool fabrics were converged into several jacket styles, and it was found that the wool fabrics were divided as for all-purpose or for specific-end usage. For the results of correspondence analysis of the matrix for the best-appropriate jacket style for each wool fabric, the jacket styles and wool fabrics together were grouped as 4: Striking and Yang, Striking and Yin, Plain and Yang, Plain and Yin.

Based on the qualitative analysis regarding five dominant characteristics of fashion in the transitional period of the 21s1 century, subsequent quantitative analysis was conducted and the following results were obtained. First, it was found that 85% of the clothes analyzed showed these five characteristics. Secondly, among the five characteristics, the new-naturalism shows the most significant trend and neo-retro was also found as one of the leading features along with the new-naturalism in the transitional period of the 21 st century. However, the frequency of technicism is less than was expected. Thirdly, analysis of the distribution of fashion characteristics according to fashion designers and seasonal changes show that new-naturalism, neo-retro and hybrid spread relatively evenly among each designer. The quantitative study confined the results obtained through the qualitative study.

The body changes of the elderly women are the forward tilt of the neck and shoulder point shrinkage of the spinal column, and protrusive abdomen. Unfortunately, few data based on body measurements for elderly women existed and a few studies are limited to the body figure of the elderly women. If these changes are not applied to the manufacturing of the clothing, almost of the elderly women will be unfitted with their clothing. So to improve the fitting of the elderly women, it is necessary to use the standard size systems for elderly women. This report is the first study to develop the standard tables of body measurements to be used for improving the fit of garments and patterns for women aged 60 and older. This study drew from anthropometric measurements of 337 and photographic measurements of 276 women aged 60 and older. It described the protocol of anthropometric measurement, the comparison between the measured data and the data on which National anthropometric survey of Korea 1997 is based, and the development of body measurement standard tables for elderly women. And we also considered the regional difference of body dimensions in order to develop the national size standards for elderly women. Further study would include the classification of body dimensions and description of each figure type for sizing apparel of women aged 60 and older.

The purpose of this study were 1) to find out the structural elements in classifying clothes images, and 2) to segment the consumer market for women's street clothes based on clothes image preferences and to identify the group differences in psychological variables, purchasing behavior variables and demographic variables. The sample was taken from 1106 middle class women who were in thier 30's∼40's living in Gwangju city. Consumers were classified into six groups: active image group (35.4%), feminine image group (25.9%). daring image group (16.5%), elegant image group (10.8%), dressy image group (8.9%) and brisk image group (3.5%). Women in their 30's∼40's preferred elegant image, daring image, active image and feminine image. Elegant image oriented group: This group is the lowest education level group and has the highest rating of housewife. This group has the lowest scores use of person information search, Daring image oriented group: Woman in their 30's prefers daring image. This group thinks practical benefit sought is less important than self-expression benefit sought. This group has the highest scores use of non-person information search, Active image oriented group: This group is practical benefit seeking group. and purchases the lowest amount of clothes. The amount of average household income is the lowest. Feminine image oriented group: The amount of average household income is the highest. This group perceives more youth$.$fashion benefit sought and self-expression benefit sought than elegant image oriented group. ANOVA, $\chi$$^2$-test revealed differences among groups according to benefit sought use of information sources, purchasing behavior variables and demographic variables.

The purpose of this study is to investigate the effect of clothing coloring and type of pants/skirt as clothing cues on impression of college female students. The experimental materials developed for this study are a set of stimuli and response scales. Thirty two color pictures of various combinations of colors for shirt, and colors and type of pants/skirt were manipulated on computer drawing. For visual evaluation of women's casual wears about colors and type, 7-point scales were designed. The subjects consist of 192 female and male undergraduate students in Chinju city. The results of this study can be summaried as follow: As analyzing the impression of female figure by the color of shirt and the color and type of pants/skirt, five factors including appearance valuation, concentration of attention, clearness, stability, and activity were found to be important. Color of shirt have significant effects on appearance valuation, concentration of attention, clearness, stability, and activity. Color of pants and shirt also have significant effects on all five factors. Especially, they strongest predictors for stability and activity. Type of pants/skirt significantly effects on concentration of attention and activity. In the effects of interactions between each variable, the combination of pants colors and type of pants/skirt had significant effects on appearance valuation, stability factors. Also shirt and pants colors had an significant effects on appearance valuation, stability, and activity. But in the impression formation of concentration of attention and clearness, only the combination of shirt colors and pants forms was more significant.

The specific objectives of the study were as follows: 1) To investigate the composition system (design, usability and interactivity) of web sites of textile exchange of B to B 2) To examine and valuate contents and marketing (announcement, satisfaction and variety of contents) of web sites of textile exchange of B to B. The data were collected from search engine, portal sites of evaluation, direct contact, interview over the phone with web master of concerned web sites and the result of analytical valuation of web sites. The results of this study were as fellows: 1) The Dongsung trading intended to mainly use their homepage as a inside communication place by intranet network. The Daechang trading was mainly using their homepage as a tool of expansion of their outside export market. The etextiler was selling their web solutions through homepage. The texcom was offering the web place and useful informations to trading companies in Asia. 2) The texcom consisted text with little image to speed up for loading and navigation for usability of users. The Dongsung trading made intranet network for communication and exchange of informations of company inside. The etextiler offered a booking menu to inquiry in homepage. The Daechang trading tried to give good impression from the introduction page at homepage.

Performances of Taekwondo fabrics were evaluated in respect of fiber component. yarn count, weave structure and wearing comfort. As a beginning step, we investigated the present situation of Taekwondo wears by questionnaire from pro and amateur Taekwondo players. Samples employed in this study were cotton/nylon blend fabric that was newly woven for this study as well as fabrics of current Taekwondo wears for sale in the market. Their fundamental properties measured were such as air permeability, water vapor transport. wickability, absorption rate, Qmax values, thermal conductivity, durability, hand value, and etc. In addition, subjective wearing sensations were evaluated using Taekwondo wears made of those fabrics. From the results of the objective measurement and the subjective wearing test, we estimated the total fitness of fabrics as a Taekwondo wear. From the questionnaire we could see that pro players and amateurs wanted highly absorbing, quick drying, and soft-tough and complained abrasive surfaces and static elasticity of current fabrics. In view of the results so far achieved, nylon blended fabrics newly woven in this study, showed better comfort-related properties from both of the objective and subjective tests. It was also represented that finer yams enhanced water absorption and touch, and fabrics with rough surface such as honeycomb weave was superior in wearing comfort as well as aesthetic appearance.

This study was conducted in order to provide basic study material for children's garment design. The subjects of this study are fifth and sixth grade elementary school girls, who demonstrate rapid growth and the differences among individual somatic types are apparent. Their bodies are studied, categorized into patterns and the characteristics are examined. 1 The increase of height and length measurements according to age increase are much larger than that of breadth, depth and girth menasurments. 2. Eight factors are drawn upon factor analysis and the rate of factors comprisedare 78.68%. 3. The shapes of lower body of higher grades girls in elementary school are classified into three categories. The first type is slender in lower body and the second type is more contoured around waist area with longer length and higher height than the average elementary school girls. The third type is heavy in the lower body. 4. Eighteen items important for somatic categorization are selected through stepwise discriminant analysis and the exactitude rate of these items is 93.3%.

The purpose of this study was to investigate the differences between male and female internet clothing purchasers in regard to value and clothing benefit sought. The subjects used for the study were 224 university students who purchased clothing products through internet. The value consisted of security, pleasure, and accomplishment factors. Clothing benefits sought had figure compensation, sex appeal & fashion, individuality, conformity, and comfort factors. The results showed that male and female internet purchased students differed in regard to value and clothing benefit sought factors. Specifically, male students considered pleasure value more important than did female purchasers. In the meanwhile, female students considered accomplishment value more important and sought figure compensation and conformity benefits more than did male students. Regarding the effects of value on clothing benefits sought. the achievement value had a positive effect on figure compensation, sex appeal & fashion, and conformity benefits for both male and female students. no Pleasure value also had a Positive effect on rigure compensation and sex appeal benefits for female students while it had no effect for male students. In addition, while the security value had a positive effect on conformity benefit for female students, it had a positive effect on comfort benefit for male students.

The purpose of this research is to develop the multimedia contents for the subject . is the subject to understand and analyze the characteristics of the textile materials and to be putting the key point to utilize the textile materials as the fashion materials. 1 developed the contents using multimedia system standing on the basis of Internet. The developed contents were organized to induce the interest. The sounds, pictures. computer graphics, animations, text, AOD and AOD etc. were utilized in these contents. These contents were consisted of preview, restudy, and the feedback through question. These contents can be executed directly in Web browser through Internet. Address is http://web.cnu.ac.kr/-fabric. Ⅰ applied this multimedia contents to actual class. It was utilized much more than textbook and it was turned out to be efficient in the experiment class. It was inspected that the most of students were satisfied with the utilizing these multimedia contents.