This study was examined whether the experiential marketing factors proposed by Bernd Schmitt were applicable to the consumer behavior of active seniors. The study was analyzed the influence of SEMs have on value perception of brand and attitude formation as well as the behavioral intentions of active senior consumers and whether this effect differed between the level of commitment. For empirical analysis, frequency analysis, EFA, reliability, CFA, SEM, and multiple-group comparison analysis were performed. The results showed that sense and feel factor did not have a significant influence on the value perception of brand, while think factor had a positive effect on the value perception of brand. Act factor did not affect the value perception of brand; on the other hand, relate factor had a significant effect on the value perception of brand. The result of structural equation modeling also revealed that the value perception of brand had a positive influence on attitude formation and behavioral intentions. The result of multiple-group comparison analysis confirmed that the influence of act factor on value perception of brand differed according to the level of commitment, but the positive influence of act factor on value perception of brand was limited to the high-level of commitment group. As a result of the influence relate factor had on the value perception of brand, differences existed between the two groups, and the low-level of commitment group had a greater influence than the high-level of commitment group. So it will be effective for active senior consumers to form fashion communities and let them participate in to enhance positive consumer behavior toward fashion brands.

The purpose of this study is to apply the characteristics of David Hockney's paintings to fashion illustration and thereby, review how pure art can be harmoniously grafted onto fashion commodities and thereupon, suggest a far more developed and unique fashion illustration. For the research, this study analyzed David Hockney's late painting works, after the 1980s; the analysis was focused on photo collages, multiple perspectives, the movement of the viewpoint, and lights and colors. In order to produce an artwork, the researcher selected 4 painting works; one work for decade for the period from the 1980s to the 2010s. This study selected 'shoes' as subjects for expression in an effort to depart from the convention approach of focusing on apparel and thereby, suggest some differentiated fashion illustrations. In terms of the artwork production size, four canvases #5 were combined into a set, and thus, a total of four sets were developed. The results are as follows. First, it was very interesting to develop a fashion illustration making use of David Hockney's paintings, and it was proven that the fashion illustration applying the sensitivity of the pure art would provide a unique sense of art. Secondly, as the boundary among disciplines becomes blurred, painting provides a new source of insights and motifs to the diverse design areas to satisfy diversified human needs, and furthermore, the development and diversified application of the fashion illustrations could be confirmed. Thirdly, David Hockney's differentiated world of art, technique of expression and sensitive colors could well be applied to fashion illustrations. This study proves that we fashion artists can depart from the conventional expressions focused on the apparel to expand the fashion illustration into lady's high heels.

The purpose of this study was to observe the expressive characteristics of Neo-Deconstruction design, examine the expressive characteristics of Neo-Deconstruction design in the collections of Jacquemus, and analyze their internal meanings. For research, observations were made based on the concepts and expressive characteristics of Deconstruction through prior research and literary review, and analysis was conducted focusing on the expressive characteristics of Neo-Deconstruction. The scope of analysis included a total of 605 photographs collected from a total of 17 season collections of Jacquemus from the 2013 S/S to the 2021 S/S season. The results are as follows. First, the Neo-Deconstruction of Jacquemus expresses the youth culture using bright images such as diverse colors and patterns with 'positive playfulness' and pass on positive messages with deconstructive and playful forms, such as exaggeration and reduction and recombination and reconstitution. Second, with tendencies of 'symbolic receptivity', Jacquemus gained inspiration from his own life, memories, and hometown, and attempted to express the street women of places such as southern France, Paris, and Monaco in a number of collections. Also, he proposed designs that can be worn easily by anyone, regardless of gender, and as plus size models began to become more common respect was given to the tastes and preferences of diverse individuals without distinctions based on body type or sexuality. Third, 'geometric simplicity' was generally expressed by pursuing simple and practical fashion with the addition of details, such as geometric forms including stripes or asymmetrical expressions centering around everyday material that is used in clothing. Fourth, with "open communication," Jacquemus constructed his identity by addressing the various needs of consumers based on social network services and continuously sharing his creative ideas with the public. He is gaining popularity in a unique way by responding quickly to the changing atmosphere of society.

The purpose of the study is to derive an appropriate knitting method that can increase the appearance, wearability, and functionality through empirical research on the sleeve height knitting ratio of seamless knit wear. The study was conducted by producing seven types of experiment clothes according to knitting ratio to examine the characteristics according to the body armhole and sleeve height ratio. Specifically, after fit evaluatins, variance analysis (ANOVA) was performed to analyze the results of the evaluation, and the evaluated contents were converted into data. Among them, the items with significant results were intensively studied using the Duncan-test. The result showed that the height and the width of the sleeves vary depending on the knitting ratio. Test sweater A was the highest at 16cm, followed by test sweater B, test sweater C, test sweater D, test sweater E, test sweater F, and test sweater G at 4cm. The 1:1 ratio of test sweater A, was the highest, which is knitted in the same course as the body. The larger the difference in the ratio of body and sleeve, the lower the height of the sleeves. As a result of the appearance sensory evaluation, a significant difference was confirmed in the result values (p<0.001) from all items on the front, side, and rear. Specifically, the appearance of the test sweater B(2:4:2) on the front and test sweater C(2:4:3) on the side and rear side was the best. When the sleeves height is properly set, the ratio of the arm line to fit the design with a natural curve is analyzed as a very important factor. The results of this study are expected to be of practical use in product development and production that can increase the feeling when wearing and design satisfaction.

This study is a descriptive cross-sectional study to confirm the knowledge, attitudes, and preventive practice behaviors of university students concerning COVID-19 and to identify the factors that influence preventive practice behaviors. The number of study subjects was calculated using G*power program 3.19. The data collected from the study were analyzed using SPSS/WIN version 25. The subject's characteristics, knowledge, attitude, and preventive practices against COVID-19 were analyzed with descriptive statistics, and the difference in knowledge, attitude, and prevention practices against COVID-19 according to the subject's characteristics was evaluated using an independent t-test, ANOVA, and post-hoc test was conducted using a Scheffé test. Correlations of knowledge, attitude, and prevention practices against COVID-19 were analyzed using Pearson Correlation coefficients, and factors affecting COVID-19 prevention practices were analyzed using stepwise multiple regression. The number of subjects analyzed in the study was 232. The general characteristics of the study subjects were 78 males (33.7 %) and 154 females (66.3 %). The subject's knowledge score about COVID-19 was 85.13±6.22 out of 100 points, and the attitude score toward COVID-19 was 12.47±1.31 out of 14 points. The prevention practice score for COVID-19 was 29.36±3.42 out of 32 points. As a result of the study, knowledge about COVID-19 was found to have a significant positive correlation with attitude (r=.34, p<.001); COVID-19 prevention practice behavior was found to have a significant positive correlation with knowledge (r=.54, p<.001), and attitude (r=.62, p<.001). The main factors influencing the COVID-19 prevention practice behavior were knowledge, attitude, and major (Cosmetology major).

This study attempted to investigate the mediating effects of self-efficacy in the influence of appearance management behavior and life satisfaction among middle-aged women. For this, a questionnaire survey was performed among 153 women aged 40-59 living in Seoul and Gyeonggi-do. The collected data were analyzed by frequency analysis, cross-tabulation analysis, t-test, ANOVA, Duncan's test, reliability analysis, and correlation analysis, using SPSS 25.0. To examine mediating effects, SPSS Process MACRO #4 was borrowed, and the results found the following: 1) A positive correlation with statistical significance was observed among appearance management behavior, self-efficacy, and life satisfaction. 2) According to the analysis of appearance management behavior, self-efficacy and life satisfaction by demographic characteristics, some differences were found. 3) The mediating effects of self-efficacy in appearance management behavior and the life satisfaction relationship was confirmed. The above results show that middle-aged women experience an increase in self-efficacy through appearance management behavior and improvements in their life satisfaction through such self-efficacy, not just enhancing life satisfaction through appearance management behavior. In other words, appearance management increases life satisfaction through an ego-discovery process.

This study aims to examine the antibacterial effects of cotton and silk fabrics naturally dyed with Artemisia princeps extract on antibiotic-resistant strains of bacteria. The concentrated natural dye of the Artemisia princeps extract was made at the liquor ratio of 1:10 at 40-60℃ for 60 minutes. The concentration of FeSO4·7H2O, Al2(SO4)3, and CuSO4 5H2O mordant was 3% (owf), and the liquor ratio was 1:20. In order to experiment on the antimicrobial activity of the naturally dyed fabrics, Methicillin-resistant Staphylococcus aureus (MRSA) ATCC 33591, was used by breeding it in Brain Heart Infusion Agar (BHA) containing Oxacillin (2㎍/ml), Fungizone (2.5㎍/ml), and Brain Heart Infusion broth (BHI; Detroit, MI, USA). As a result of examining the bacterial growth reduction rate on dyed cotton and silk fabrics against antibiotic-resistant strains, it was found that the copper mordant in cotton fabric shows the highest antibacterial activity with a bacterial growth reduction rate of 99.9%, and the non-mordant cotton fabric shows the lowest antibacterial activity with a reduction rate of 18.6%. In the case of the naturally dyed silk fabric, it indicates the highest reduction rate of strains in the Al mordanting (94.9%), and Cu mordanting (99.9%).

Pillows are tools that humans have used for a long time to sleep or lie down and rest. It is bedding, and the oldest literature dealing with it is Volume 29 of 'GoryeoDogyeong', which describes embroidered pillows. The oldest relic is the queen's pillow (National Treasure No. 164) excavated from the tomb of King Muryeong, and is in the Gongju National Museum. This study attempts to investigate and reproduce the materials used in traditional pillows Yukgol pillows and pine nut pillows designs are based on literature and artifacts from the Joseon period to modern times. Regarding the research method, after reviewing literature and the relics of traditional pillows, the process of reproducing the traditional Yukgol pillow and the pine nut pillow production method were explained step by step. This study found the plain attitudes in the lives of people who used materials that could be easily gained from their daily lives in rural communities oriented to rice farming never recklessly threw out any piece of cloth or cotton and use it for pillow stuffing or pillow ends. Also, the sophisticated sense of aesthetics that you can see from the pine nut pillows, whose ends were made of remnants from making clothing are exquisitely similar to what was shown in patchwork previously. The biggest meaning of restoring traditional pillows was looking into traditional culture, particularly the ordinary people's living culture. It was very difficult because the researcher had to find materials that were difficult to obtain in this age, the making process was complex, and it took much time; however, it is significant in that the restoration of traditional pillows allows for the succession of tradition.

As the golfwear market grows rapidly and expands due to the influx of MZ generation golfers, competition among brands is intensifying, so it is necessary to plan knit golf wear products that are suitable for the consumer needs. The purpose of this study is to contribute to product planning by analyzing the design characteristics of women's knitted golfwear products among golfwear brands. First, the top 10 brands, as selected by Golf Magazine, were used for analysis. The selected brands include PXG, Titleist Apparel, Wide Angle, Pearlygates, Footjoy Golf, Castelbajac, Fantom, Ping, Le Coq Golf, and PGA Tour & LPGA. 692 women's cross-knit knitwear products were investigated based on design elements, such as flat tissue, gauge, color, pattern, image, and items. The characteristics of women's knitted golfwear showed a high utilizations of Jacquard and high gauge Intarsiafor pattern expression and a low variety of deformed stich. The proportion of achromatic colors is large, and many brands use point colors based on black and white. Brand identity is important, and brand letters, Monograms are frequently used, and the proportion of sportive and modern image in the products is high. With the increase of MZ generation golfers, the preferred design direction will change and gradually deepen.

Due to the COVID-19 pandemic, many people started working from home while avoiding unnecessary going-outs. As the 'stay-at-home life' becomes standard daily life, the pajamas market is absorbing young consumers, especially targeting Generation MZ, by using one-mile fashion that breaks down the boundary with everyday clothes. Also, owing to the demand for environmentally-friendly textiles, based on the strengthened environmental regulations, the development of textiles considering the environment is expanding. Thus, the purpose of this study is to develop fashion pajamas using environmentally-friendly textiles targeting Generation MZ. After theoretically considering the current status of recycled PETs and the pajama market by referring to preceding research, relevant books, and Internet data, this study performed the process setting up the design concepts, developing textiles, developing textile designs, and developing pajamas designs. As a result, this study wove two kinds of mixed textiles using recycled PETs and silk with the concept of 'Going out pajamas', and designed a total four patterns to be applied to those textiles, then digitally printed them. Using the developed textiles, this study produced a total four kinds of pajamas that were practical, trendy, and also good to be used as clothes for going-out. The consumers who are exhausted from the limited environment of the COVID-19 pandemic, are requesting comfortable and trendy in & out door fashion. For this reason, the results of this study are significant in the aspect of suggesting the new-normal fashion trend for pajamas designs.

This study tried to suggest a drafting method to draft tight fit torso patterns suitable for adult males with a sway back somatotype and a bend forward somatotype by setting and distributing the ease through the completion of the somatic surface pattern using the 3D body surface segment method. It was intended to be presented as a drafting method. As for the research method, the suitability of the somatic surface patterns and the tight fit torso patterns were confirmed by the evaluation of virtual wear, and the patterns were modified and supplemented. The research results are as follows. In the first evaluation of the tight fit torso patterns, the average, for 55 evaluation items, was 3.92 points for the sway back somatotype and 3.89 points for the bend forward somatotype. In the second evaluation, the bend forward somatotype was 4.51 points and the sway back somatotype was 4.62 points. The chest circumference ease amount for the bend forward somatotype and the sway back somatotype are 6.5% (6.8 cm) and 7% (6.8 cm) of the chest circumference, respectively, and the distribution of the front and back ease is the same at 4:6 (2.72 cm:4.08 cm). The waist circumference ease amount is 6.5% (5.8cm) and 6.5% (5.6 cm) of the waist circumference dimensions, and the distribution of the front and backease are 5:5 (1.45 cm: 1.45 cm) and 4:6 (2.24 cm: 3.36 cm), respectively. The completed tight fit torso patterns were converted into institutional formulas and presented as a drafting method.